Latest Insights and Opinions About Digital Customer Experience Optimization

Insights and opinions about digital customer experience optimization, personalization, experimentation, MACH architecture, JAMstack, and Ninetailed company announcements and product updates

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Announcing Our Google Tag Manager Plugin for Easy Event and Data Flow
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Announcing Our Google Tag Manager Plugin for Easy Event and Data Flow

Ninetailed announces the release of Google Tag Manager plugin. This plugin is designed to integrate GTM with your website effortlessly to monitor events.

Announcing Ninetailed’s Preview Widget to Check Your Experiences Before They Go Live
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Announcing Ninetailed’s Preview Widget to Check Your Experiences Before They Go Live

Ninetailed’s Preview Widget is designed to let you see exactly how your content will behave based on various audiences and experiences before they go live.

Ninetailed Achieves SOC 2 Type 1 Compliance to Meet Security and Privacy Commitments
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Announcing Ninetailed’s SOC 2 Type 2 Compliance

We're thrilled to announce a significant milestone in our ongoing commitment to data security: Ninetailed is now officially SOC 2 Type 2 compliant.

Omnichannel Personalization: A Comprehensive Guide to Get Started
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Omnichannel Customer Journey Mapping: The Ultimate Guide

This in-depth article will cover everything you need to know about omnichannel customer journey mapping and examine its advantages and drawbacks.

Behavioral Segmentation Tactics
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The Ultimate Guide to Behavioral Data

Learn everything you need to know about behavioral data and how to utilize it for effective audience segmentation, personalization, optimization, and more.

E-commerce Personalization Statistics
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Using Firmographic Data for Personalization with Ninetailed

Explore how to use firmographic data with Ninetailed to create custom experiences that resonate with your target audience in this blog post.

Announcing Our Contentstack Integration to Expand Our Composable Experiences Offering
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Announcing Our Contentstack Integration to Expand Our Composable Experiences Offering

The integration between Ninetailed and Contentstack allows marketing teams to create personalized experiences and experiments at scale inside Contentstack.

Edge Experience: What Performance Means for Personalization
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TypeScript vs. JavaScript: Main Differences and the Ultimate Comparison Guide

In this post, we’ll explore the features of TypeScript vs. JavaScript, including their syntax, performance, ecosystem, developer experience, and tooling.

Personalization Trends to Watch for in 2023
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9 Exciting Personalization Trends to Watch for in 2023

In this blog post, we will explore 9 personalization trends that could become more popular in 2023. Some may seem obvious, but others may surprise you.

Introducing Ninetailed Experience Analytics
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Introducing Ninetailed Experience Analytics: Unlock the Full Impact of Personalization and Experimentation

Ninetailed Experience Analytics empowers you to quickly unlock the full impact of personalization and experimentation on conversions and business growth.

9 Best JavaScript Frameworks to Use
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Serverless Architecture: Everything You Need to Know About Serverless

Learn what serverless architecture is and how it works. Discover the benefits of using a serverless framework and how to get started with it.

Effective Ways of Website Content Personalization
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7 Effective Ways of Website Content Personalization to Create Compelling Customer Experiences

In this post, we will discuss some of the best practices and tips for using website content personalization to delight your customers and enhance user experiences.

Svelte vs. React: Everything You Need to Know About the Two
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Svelte vs. React: Everything You Need to Know About the Two

This article will explore, Svelte and React, two of the major technologies used in modern front-end web development.

Using Website Personalization for Effective Account-Based Marketing
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The Role of Firmographic Segmentation in Account-Based Marketing

In this blog post, we'll explore the intricacies of firmographic segmentation and examine its pivotal role in account-based marketing.

E-commerce Books
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13 Best E-commerce Books Every Online Seller Needs to Read in 2023

These e-commerce books cover a wide range of topics, from hands-on e-commerce experience and consumer psychology to product strategy and customer service.

Omnichannel Personalization: A Comprehensive Guide to Get Started
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Omnichannel Personalization: A Comprehensive Guide to Get Started

If you're looking to get started with omnichannel personalization, this comprehensive guide will teach you everything you need to know. You'll learn what omnichannel personalization is, why it's important, and the different ways you can implement it into your business.

Behavioral Segmentation Tactics
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Publish-Subscribe Pattern: Everything You Need to Know About This Messaging Pattern

In this article, we will explore Messaging Systems and the Publish-Subscribe Pattern — one of the most popular messaging designs.

Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn
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Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn

One way to accelerate profitable growth is to focus on personalization. Providing personalization is essential for winning and retaining customers.

Firmographic Segmentation Strategies
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The Ultimate Guide to Firmographic Data [with Examples]

This guide about firmographic data explores what it is, its importance, how to use it effectively, and provide some examples of how businesses are using it.

Web Services vs. API: Differences, Similarities, and Everything You Need to Know
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Web Services vs. API: Differences, Similarities, and Everything You Need to Know

Learn the difference between web services and APIs as well as their similarities. Get everything you need to know about web services vs. API.

Firmographic Segmentation Strategies
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The Ultimate Guide to Firmographic Segmentation

This comprehensive guide will get into the details of firmographic segmentation, its importance in B2B marketing, and the resources you need to use it.

Microservices vs. API: Relationship and Difference Between Them
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React Hooks: The Fundamental Guide for Your Projects

This article provides a comprehensive overview of React Hooks, covering how to use them and best practices for implementing them in your projects.

Microservices vs. API: Relationship and Difference Between Them
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SDK vs. API: Everything You Need to Know About SDKs and APIs

In this blog post, we will discuss SDKs and APIs in depth. We will explore the differences between them and their benefits.

The Best Website Personalization Tool for Composable MACH Architecture
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Everything You Need to Know About Content Personalization Engine (in 2023)

This blog post will provide a comprehensive overview of content personalization engines, discussing what they're, how they work, and their benefits.

Growing the MACH Architecture Ecosystem, One Microservice at a Time
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Composable Architecture: Everything You Need to Know About Composability

In this blog post, we'll explain everything you need to know about composable architecture - building blocks and benefits .of composable architecture.

What Is a North Star Metric & How to Use Micro-Conversions to Optimize It
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Conversion Rate Optimization Tests: Examples and Quick Steps to Win

In this blog post, we'll discuss examples of common CRO tests that marketers should consider running to optimize their digital assets for conversions.

Ninetailed - Albacross Integration
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Scale Up Your ABM and B2B Personalization with Ninetailed - Albacross Integration

Discover how Ninetailed - Albacross integration can help you boost your results, drive profitable growth, and unlock your business's true potential.

Guide to Getting Started with Personalization
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The Ultimate Guide to Getting Started with Personalization [in 2023]

In this post, we'll cover everything you need to know about personalization - what personalization is and is NOT, the benefits of personalization, how to get started with personalization, personalization types, personalization and privacy paradox, and the future of personalization.

Omnichannel Personalization: A Comprehensive Guide to Get Started
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Demand Generation vs. Lead Generation: The Ultimate Overview for B2B Marketers

In this blog post, we'll explain the differences between demand generation and lead generation, their respective goals and strategies, and why both are important for your business.

MACH Architecture vs. Monolithic Architecture
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MACH Architecture vs. Monolithic Architecture: Which Is Right for Your Business?

In this blog post, we'll explore MACH architecture vs. monolithic architecture in detail and compare their similarities and differences.

Integrating Personalization
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Using React with Node.js: The Tech Stack for High-Performance Web App Development

In this blog, you will learn why React and Node.js are considered ideal tech stacks for web app development.

7 B2B Personalization Examples for SaaS Businesses
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B2B SaaS: Everything You Need to Know in 2023

This blog post will explore everything you need to know about B2B SaaS in 2023, including its benefits, challenges, common categories, and future outlook.

Announcing Our Zapier Integration for Easier Automation Between Your Tools and Ninetailed
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Announcing Our Zapier Integration for Easier Automation Between Your Tools and Ninetailed

With Ninetailed's Zapier integration, you can easily connect Ninetailed with more than 2000 apps and automate your customer data flows.

How to Increase Conversion Rates with A/B Testing
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How to Increase Conversion Rates with A/B Testing

In this post, we'll take a look at what A/B testing is and how you can use it to boost your bottom line. We'll also provide some tips for getting started with A/B testing.

Artificial Intelligence Is Changing the Customer Experience
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API Calls: Everything You Need to Know About It

In this ultimate guide, discover how API calls can help you streamline workflows, automate processes, and improve data accuracy, along with their benefits.

Personalization as a Service
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PaaS: Everything You Need to Know About Personalization as a Service

In this blog post, we'll discuss everything you need to know about personalization as a service - how it works, and why it's so important for businesses.

Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn
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7 Ways to Increase Website Conversion Rates Today [with Personalization]

In this blog post, we'll explore why website conversion rates are so important and seven ways to increase website conversion rates with personalization.

Angular vs. Node: Key Differences and Which Framework to Choose
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Angular vs. Node: Key Differences and Which Framework to Choose

In this article, we will provide a thorough comparison of Angular vs. Node.js, exploring their key differences, features, and specific use cases.

Headless Commerce vs. Composable Commerce: Side-by-Side Comparison
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Headless Commerce vs. Composable Commerce: Side-by-Side Comparison

People usually mix headless commerce with composable commerce. This article will look at composable commerce and how it differs from headless commerce.

E-commerce Personalization Statistics
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E-commerce Conversion Rate Optimization with Real-Life Personalization and Experimentation Examples

In this blog post, we'll explore real-life examples of e-commerce conversion rate optimization through personalization and experimentation.

Ninetailed Achieves SOC 2 Type 1 Compliance to Meet Security and Privacy Commitments
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Ninetailed Achieves SOC 2 Type 1 Compliance to Meet Security and Privacy Commitments

Ninetailed announces the achievement of SOC 2 Type 1 compliance to meet security and privacy commitments.

A Comprehensive Guide to MACH Architecture
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A Comprehensive Guide to MACH Architecture in 2023

In this comprehensive guide, we'll look at MACH architecture, how it works, and what benefits it can offer your business in 2023.

Next.js vs React
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Next.js vs React: The Difference and Which Framework to Choose

In this article, we will be talking about two of the most used JavaScript frameworks, React and Next.js, as well as seeing what advantages and disadvantages one has over the other.

9 Best JavaScript Frameworks to Use
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9 Best JavaScript Frameworks to Use in 2023

This article will introduce to you the best JavaScript frameworks that provide developers with the building blocks to create application software.

How Headless Commerce Can Change Online Sales
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Everything You Need to Know About Headless Architecture

Headless architecture has gained popularity over traditional architecture due to its many benefits. In this blog post, we’ll explain everything you need to know about headless architecture.

The Best Website Personalization Tool for Composable MACH Architecture
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The Best Website Personalization Tool for Composable MACH Architecture

Ninetailed is the best website personalization tool that gives digital teams radical freedom to create instant experiences for composable MACH architecture.

Headless CMS for Personalization
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5 Headless CMS Benefits: Reasons to Switch to Headless

In this article, we will explore the benefits of a headless CMS (flexibility, scalability, and speed) and why businesses should consider making the switch.

Next.js vs. Gatsby: The Difference and Which Framework to Choose
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Next.js vs. Gatsby: The Difference and Which Framework to Choose

Learn the difference between the two popular static site generators, Next.js vs. Gatsby, and how their features can help you build better projects.

5 Reasons You Need to Start E-commerce Personalization on Your Online Store
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Leveraging A/B Testing to Drive E-commerce and Customer Satisfaction

This article examines what A/B testing is and how you can leverage it to boost customer satisfaction and facilitate your business’s success.

Gatsby vs. React: The Difference and Which Framework to Choose
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Gatsby vs. React: The Difference and Which Framework to Choose

In this blog post, we will dive into the topic of modern web application development and compare two popular frameworks, Gatsby and React.

Common A/B Testing Practices That Will Certainly Fail
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6 Common A/B Testing Practices That Will Certainly Fail

In this blog post, we’ll cover 6 common A/B testing practices that are guaranteed to fail. By understanding the mistakes to avoid, you can save time, money, and resources.

Vue vs. React: The Ultimate Comparison
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Vue vs. React: The Ultimate Comparison

This article will explain why React and Vue are often the subjects of debate in web development. We'll compare and contrast each framework's unique features and benefits, performance, scalability, and use cases.

Why MACH Architecture Is the Future of Enterprise Software
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Why MACH Architecture Is the Future of Enterprise Software

In this post, we look at why MACH architecture is gaining traction in the enterprise software space and its advantages for enterprises.

GraphQL vs. REST API: The Ultimate Comparison
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GraphQL vs. REST API: The Ultimate Comparison

In this article, we’ll closely look at two separate popular technologies, REST API and GraphQL, which are a type of synchronous communication patterns.

In this post, you'll read how Ruggable increased its conversions by 25%, CTRs by 7x, and decreased its personalization creation to 30-min with Ninetailed.
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How Ruggable Increased Its Conversions by 25% with Ninetailed

In this post, you'll read how Ruggable increased its conversions by 25%, CTRs by 7x, and decreased its personalization creation to 30-min with Ninetailed.

Monolithic vs. Microservices Architecture: Everything You Need to Know in 2023
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Webhook vs. API: The Relationship Between the Two

Learn about webhooks and APIs, the difference between webhook vs. APIs, and how they work together to create a powerful platform for application development.

Pets Deli Personalization with Ninetailed
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How Pets Deli Increased Its Conversion Rates by 51% with Ninetailed

In this case study, you'll learn how Pets Deli, a leading D2C pet food brand, increased its conversions by 51% with Ninetailed personalization.

4 Benefits of Headless A/B Testing [with Examples from Ace & Tate]
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4 Benefits of Headless A/B Testing [with Examples from Ace & Tate]

In this post, we’ll explore four benefits of using Ninetailed and Contentful together for composable A/B testing and experimentation.

Headless Commerce vs. Composable Commerce: Side-by-Side Comparison
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Node vs. React: The Difference and Which Framework to Choose

In this post, we'll compare Node and React to see which one is the better choice for your next project: Node.js vs React.

Microservices vs. API: Relationship and Difference Between Them
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Why Is Microservices Orchestration Becoming More Important in Modern Tech Stack

Microservices orchestration has become an essential part of the modern tech stack. Find out why and see how it can benefit your organization.

Personalization Statistics for 2022
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Importance of Digital Transformation: Benefits, Challenges, and Examples

In this post, we'll discuss the importance of digital transformation, explore its various benefits, and discuss some challenges associated with it.

Effective Ways of Website Content Personalization
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Angular vs. React: The Difference and Which Framework to Choose

This post is comparing Angular vs. React and will show you which framework is the best choice for your next project: Angular or React.

Omnichannel Personalization: A Comprehensive Guide to Get Started
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Enterprise Digital Transformation: Personalization, Composability, and More

In this blog post, we’ll dive into innovative techniques, benefits, and challenges that modern enterprises should consider when transforming their business digitally.

React vs. React Native: Key Differences, Advantages, and Disadvantages
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Flutter vs. React Native: Everything You Need to Know

In this article, we will compare flutter vs. react native and discuss their key features, pros and cons, and suitability for different projects.

Customer Experience Trends for 2022
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8 Top Digital Transformation Trends in 2023 and Beyond

Learn about the top digital transformation trends that will impact businesses in 2023 and over the next decade.

The Relationship Between Experimentation and Personalization for Customer Experience Optimization
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The Relationship Between Experimentation and Personalization for Customer Experience Optimization

Experimentation and personalization are both important tools for customer experience optimization. Experimentation helps you identify what works and what doesn't, while personalization allows you to tailor each visitor's experience.

React vs. React Native: Key Differences, Advantages, and Disadvantages
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React vs. React Native: Key Differences, Advantages, and Disadvantages

In this article, we’ll demystify both technologies and explain their similarities, differences, and use cases.

Why Digital Builders Are Switching to MACH-First Solutions
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Why Digital Builders Are Switching to MACH-First Solutions

Together, the four principles of MACH architecture offer greater flexibility, scalability, and adaptability for digital builders, making it easier to update and maintain the product over time and making it more resistant to obsolescence.

Monolithic vs. Microservices Architecture: Everything You Need to Know in 2023
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Monolithic vs. Microservices Architecture: Everything You Need to Know in 2023

In this post, you’ll read everything you need to know about monolithic vs. microservices architecture - their drawbacks, use cases, and benefits.

7 B2B Personalization Examples for SaaS Businesses
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7 B2B Personalization Examples for SaaS Businesses

In this blog post, we'll share 7 B2B personalization examples that you can use to take your SaaS business to the next level via better customer experience.

Everything You Need to Know About Segmentation
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Everything You Need to Know About Segmentation in 2023 [With Examples]

In this post, we'll cover everything you need to know about customer segmentation - how to create segments, what considerations should go into segmenting a customer base, and how to use that information for better marketing efforts with examples.

Best Customer Experience (CX) Podcasts
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Best 32 Customer Experience (CX) Podcasts You Can Listen in 2023

Whether you're just starting your CX journey or looking for new ideas to boost your results, these customer experience podcasts will surely provide value.

Customer Experience Optimization
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Customer Experience Optimization: Everything You Need to Know About

In this blog post, we'll discuss what customer experience optimization is and some methods you can use to optimize your customer experience to increase engagement and loyalty across your customer base.

How to Choose the Right Personalization Tool
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How to Choose the Right Personalization Tool for Your Business in 2023

In this post, we will discuss some important points for choosing the right personalization tool for your website and digital channels.

A Starter Guide to E-commerce Personalization in 2022
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A Starter Guide to E-commerce Personalization in 2023

In this article, we will go into detail about e-commerce personalization and explain why you should implement an e-commerce personalization strategy.

Top Data Trends for 2022: The Rise of First-Party and Zero-Party Data
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Top Data Trends for 2023: The Rise of First-Party and Zero-Party Data

What is the difference between first-party data and zero-party data? How consumer privacy affects the future of data? How to personalize customer experiences based on first-party and zero-party data?

Question Mark
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8 Questions to Ask Before You Choose Your Personalization Tool

In this blog post, we answered 8 questions you can ask before choosing your personalization tool to make the decision-making process easier.

Common Personalization Challenges (And How to Overcome Them)
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9 Common Personalization Challenges (And How to Overcome Them)

In this blog post, we will explore nine of the most common personalization challenges and discuss how to overcome them.

Customer Experience Trends for 2022
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7 Exciting Customer Experience (CX) Trends to Watch for in 2023

In this blog post, we'll take a look at the most promising CX trends for 2023. We'll also discuss how you can prepare your business to take advantage of them.

Personalization Gone Wrong
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Personalization Gone Wrong: Why Companies Are Still Getting Personalization Wrong

It's no secret that catering to your customer is the key to success, however, a lot of companies are still trying to do personalization with limited data, and sometimes these efforts are going in the wrong direction.

Customer Experience Statistics for 2022
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71 Customer Experience Statistics & Facts for 2023 You Can’t Ignore

We’ve gathered some of the most insightful customer experience statistics for 2023, and we’re sharing them with you in this blog post.

Common Personalization Myths
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9 Common Personalization Myths Businesses Need to Stop Believing

This post will debunk common personalization myths that can hinder your ability to realize all the benefits that personalized content can offer your business.

Personalization Statistics for 2022
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58 Personalization Statistics & Facts for 2023 You Shouldn’t Ignore

In this post, we've compiled, reviewed, and classified a collection of current statistics about personalization to help you make the most of 2023.

7 E-commerce Personalization Trends You Need to Watch
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7 E-commerce Personalization Trends You Need to Watch for in 2023

In this post, we'll look at eight e-commerce personalization trends that are likely to take off in 2023.

E-commerce Personalization Statistics
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44 E-commerce Personalization Statistics to Inform Your 2023 Strategy

In this blog post, we'll take a look at 44 different e-commerce personalization statistics. With this information, you can create a winning e-commerce strategy that will set your business up for success in 2023 and beyond.

Headless CMS for Personalization
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You Need a Headless CMS for the True Personalization

Here, in this post, we'll take a deep dive into why you need a headless CMS for meaningful personalization, how headless CMS personalization works, and how to personalize websites that use headless CMS.

Behavioral Segmentation Tactics
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6 Effective Behavioral Segmentation Tactics You Can Start Using on Your Business

Behavioral segmentation is a powerful marketing tool that can help companies reach their business goals. It can increase sales, retarget customers who left and make better product recommendations resulting in higher-value conversions for companies.

Growing the MACH Architecture Ecosystem, One Microservice at a Time
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Growing the MACH Architecture Ecosystem, One Microservice at a Time

This post argues how more and more enterprises are realizing the benefits of MACH and composable architecture and thus moving away from legacy suites.

11 Personalization Books
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11 Personalization Books You Need to Read to Understand Customer Experience Better

This blog post showcases 11 books to help you better understand the importance of personalized experiences for customers and how to put these strategies into practice in your company.

Best Podcast Episodes About Personalization
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Best 13 Podcast Episodes About Personalization

These podcast episodes will feature interviews with experts from various industries and help you understand how personalization works and what benefits it can bring.

5 Reasons You Need to Start E-commerce Personalization on Your Online Store
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5 Reasons You Need to Start E-commerce Personalization on Your Online Store

In this blog post, we'll outline five reasons why you need and how to start doing e-commerce personalization now.

Microservices vs. API: Relationship and Difference Between Them
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Microservices vs. APIs: Relationship and Differences Between Them

In this post, we'll explore the relationship between microservices and APIs and highlight their key differences. We'll also discuss when it's appropriate to use each one.

Amazon: The King of E-commerce and Personal Recommendations
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Amazon: The King of E-commerce and Personal Recommendations

Amazon’s focus on personal recommendations has been a key part of its success and has helped them become the king of e-commerce. Here's how.

Announcing Our New Round to Continue Building the Data-Driven Experience Layer of Composable MACH Architecture
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Announcing Our New Round to Continue Building the Data-Driven Experience Layer of Composable MACH Architecture

We’re excited and proud to announce the closing of our €5M new investment round led by Mosaic Ventures and Cherry Ventures with the participation of First Momentum Ventures - following their involvement in the previous rounds.

Headline Testing: How to Create Engaging Headlines with A/B Testing to Get More Leads
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Headline Testing: How to Create Engaging Headlines with A/B Testing to Get More Leads

Learn everything you need about headline testing and how to create engaging headlines with A/B testing to get more leads.

Common Barriers to Account-Based Marketing Personalization (And How to Overcome Them)
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Common Barriers to Account-Based Marketing Personalization (And How to Overcome Them)

In this blog post, we'll explore five of common barriers to account-based marketing personalization and how to overcome them.

Using Website Personalization for Effective Account-Based Marketing
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Using Website Personalization for Effective Account-Based Marketing

In this blog post, we’ll explore the basics of account-based marketing personalization and discuss some of the benefits you can expect from using it.

Introducing the Newest Capabilities of Ninetailed for Contentful: A/B Testing and More
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Introducing the Newest Capabilities of Ninetailed for Contentful: A/B Testing and More

We’re thrilled to announce and introduce the newest capabilities of Ninetailed for Contentful: A/B testing, experimentation, and more.

Ninetailed-Stackbit Integration Announcement
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Personalize Any Content Module on the Live Preview

This integration enables both companies’ users to add and edit personalized experiences on the visual editor.

Digital Customer Service Personalization
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4 Innovative Ways to Personalize Digital Customer Service

This post will discuss some effective and innovative ways to personalize digital customer service.

Integrating Personalization
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Integrating Personalization Into High Performance Stacks

As consumer-grade technology advances at a rapid pace, user expectations also increase. They want faster load times, they want personalized experiences that are tailored for them.

Personalized Chatbot With GatsbyJS, Contentful, and Ninetailed
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Build a Personalized Chatbot With GatsbyJS, Contentful, and Ninetailed

How to build a personalized chatbot with GatsbyJS, Contentful, and Ninetailed Personalization API.

Personalization Maturity Model
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Personalization Maturity Model: When and How Should You Personalize Customer Experience

Given the constant need for customers to be recognized as being unique, it has now become more complex to understand or segment them.