Latest Insights and Opinions About Digital Customer Experience Optimization

Insights and opinions about digital customer experience optimization, personalization, experimentation, MACH architecture, JAMstack, and Ninetailed company announcements and product updates

Filter by Topic

Next.js vs. Gatsby: The Difference and Which Framework to Choose
Blog Posts
Next.js vs. Gatsby: The Difference and Which Framework to Choose

Learn the difference between the two popular static site generators, Next.js vs. Gatsby, and how their features can help you build better projects.

5 Reasons You Need to Start E-commerce Personalization on Your Online Store
Blog Posts
Leveraging A/B Testing to Drive E-commerce and Customer Satisfaction

This article examines what A/B testing is and how you can leverage it to boost customer satisfaction and facilitate your business’s success.

Gatsby vs. React: The Difference and Which Framework to Choose
Blog Posts
Gatsby vs. React: The Difference and Which Framework to Choose

In this blog post, we will dive into the topic of modern web application development and compare two popular frameworks, Gatsby and React.

Common A/B Testing Practices That Will Certainly Fail
Blog Posts
6 Common A/B Testing Practices That Will Certainly Fail

In this blog post, we’ll cover 6 common A/B testing practices that are guaranteed to fail. By understanding the mistakes to avoid, you can save time, money, and resources.

Vue vs. React: The Ultimate Comparison
Blog Posts
Vue vs. React: The Ultimate Comparison

This article will explain why React and Vue are often the subjects of debate in web development. We'll compare and contrast each framework's unique features and benefits, performance, scalability, and use cases.

Growing the MACH Architecture Ecosystem, One Microservice at a Time
Blog Posts
Why MACH Architecture Is the Future of Enterprise Software

In this post, we look at why MACH architecture is gaining traction in the enterprise software space and its advantages for enterprises.

GraphQL vs. REST API: The Ultimate Comparison
Blog Posts
GraphQL vs. REST API: The Ultimate Comparison

In this article, we’ll closely look at two separate popular technologies, REST API and GraphQL, which are a type of synchronous communication patterns.

In this post, you'll read how Ruggable increased its conversions by 25%, CTRs by 7x, and decreased its personalization creation to 30-min with Ninetailed.
PopularBlog Posts
How Ruggable Increased Its Conversions by 25% with Ninetailed

In this post, you'll read how Ruggable increased its conversions by 25%, CTRs by 7x, and decreased its personalization creation to 30-min with Ninetailed.

Monolithic vs. Microservices Architecture: Everything You Need to Know in 2023
Blog Posts
Webhook vs. API: The Relationship Between the Two

Learn about webhooks and APIs, the difference between webhook vs. APIs, and how they work together to create a powerful platform for application development.

Pets Deli Personalization with Ninetailed
Blog Posts
How Pets Deli Increased Its Conversion Rates by 51% with Ninetailed

In this case study, you'll learn how Pets Deli, a leading D2C pet food brand, increased its conversions by 51% with Ninetailed personalization.

Microservices vs. API: Relationship and Difference Between Them
Blog Posts
SDK vs. API: Everything You Need to Know About SDKs and APIs

In this blog post, we will discuss SDKs and APIs in depth. We will explore the differences between them and their benefits.

4 Benefits of Headless A/B Testing [with Examples from Ace & Tate]
Blog Posts
4 Benefits of Headless A/B Testing [with Examples from Ace & Tate]

In this post, we’ll explore four benefits of using Ninetailed and Contentful together for composable A/B testing and experimentation.

Headless Commerce vs. Composable Commerce: Side-by-Side Comparison
Blog Posts
Node vs. React: The Difference and Which Framework to Choose

In this post, we'll compare Node and React to see which one is the better choice for your next project: Node.js vs React.

Growing the MACH Architecture Ecosystem, One Microservice at a Time
Blog Posts
Composable Architecture: Everything You Need to Know About Composability

In this blog post, we'll explain everything you need to know about composable architecture - building blocks and benefits .of composable architecture.

Microservices vs. API: Relationship and Difference Between Them
Blog Posts
Why Is Microservices Orchestration Becoming More Important in Modern Tech Stack

Microservices orchestration has become an essential part of the modern tech stack. Find out why and see how it can benefit your organization.

Personalization Statistics for 2022
Blog Posts
Importance of Digital Transformation: Benefits, Challenges, and Examples

In this post, we'll discuss the importance of digital transformation, explore its various benefits, and discuss some challenges associated with it.

Effective Ways of Website Content Personalization
Blog Posts
Angular vs. React: The Difference and Which Framework to Choose

This post is comparing Angular vs. React and will show you which framework is the best choice for your next project: Angular or React.

Omnichannel Personalization: A Comprehensive Guide to Get Started
Blog Posts
Enterprise Digital Transformation: Personalization, Composability, and More

In this blog post, we’ll dive into innovative techniques, benefits, and challenges that modern enterprises should consider when transforming their business digitally.

React vs. React Native: Key Differences, Advantages, and Disadvantages
Blog Posts
Flutter vs. React Native: Everything You Need to Know

In this article, we will compare flutter vs. react native and discuss their key features, pros and cons, and suitability for different projects.

Customer Experience Trends for 2022
Blog Posts
8 Top Digital Transformation Trends in 2023 and Beyond

Learn about the top digital transformation trends that will impact businesses in 2023 and over the next decade.

The Relationship Between Experimentation and Personalization for Customer Experience Optimization
Blog Posts
The Relationship Between Experimentation and Personalization for Customer Experience Optimization

Experimentation and personalization are both important tools for customer experience optimization. Experimentation helps you identify what works and what doesn't, while personalization allows you to tailor each visitor's experience.

React vs. React Native: Key Differences, Advantages, and Disadvantages
Blog Posts
React vs. React Native: Key Differences, Advantages, and Disadvantages

In this article, we’ll demystify both technologies and explain their similarities, differences, and use cases.

Growing the MACH Architecture Ecosystem, One Microservice at a Time
Blog Posts
Why Digital Builders Are Switching to MACH-First Solutions

Together, the four principles of MACH architecture offer greater flexibility, scalability, and adaptability for digital builders, making it easier to update and maintain the product over time and making it more resistant to obsolescence.

Monolithic vs. Microservices Architecture: Everything You Need to Know in 2023
Blog Posts
Monolithic vs. Microservices Architecture: Everything You Need to Know in 2023

In this post, you’ll read everything you need to know about monolithic vs. microservices architecture - their drawbacks, use cases, and benefits.

9 Best JavaScript Frameworks to Use
Blog Posts
9 Best JavaScript Frameworks to Use in 2023

This article will introduce to you the best JavaScript frameworks that provide developers with the building blocks to create application software.

7 B2B Personalization Examples for SaaS Businesses
Blog Posts
7 B2B Personalization Examples for SaaS Businesses

In this blog post, we'll share 7 B2B personalization examples that you can use to take your SaaS business to the next level via better customer experience.

Everything You Need to Know About Segmentation
Blog Posts
Everything You Need to Know About Segmentation in 2023 [With Examples]

In this post, we'll cover everything you need to know about customer segmentation - how to create segments, what considerations should go into segmenting a customer base, and how to use that information for better marketing efforts with examples.

Next.js vs React
Blog Posts
Next.js vs React: The Difference and Which Framework to Choose

In this article, we will be talking about two of the most used JavaScript frameworks, React and Next.js, as well as seeing what advantages and disadvantages one has over the other.

Best Customer Experience (CX) Podcasts
Blog Posts
Best 32 Customer Experience (CX) Podcasts You Can Listen in 2023

Whether you're just starting your CX journey or looking for new ideas to boost your results, these customer experience podcasts will surely provide value.

Omnichannel Personalization: A Comprehensive Guide to Get Started
Blog Posts
Omnichannel Personalization: A Comprehensive Guide to Get Started

If you're looking to get started with omnichannel personalization, this comprehensive guide will teach you everything you need to know. You'll learn what omnichannel personalization is, why it's important, and the different ways you can implement it into your business.

Customer Experience Optimization
Blog Posts
Customer Experience Optimization: Everything You Need to Know About

In this blog post, we'll discuss what customer experience optimization is and some methods you can use to optimize your customer experience to increase engagement and loyalty across your customer base.

A Starter Guide to E-commerce Personalization in 2022
Blog Posts
A Starter Guide to E-commerce Personalization in 2023

In this article, we will go into detail about e-commerce personalization and explain why you should implement an e-commerce personalization strategy.

Top Data Trends for 2022: The Rise of First-Party and Zero-Party Data
Blog Posts
Top Data Trends for 2023: The Rise of First-Party and Zero-Party Data

What is the difference between first-party data and zero-party data? How consumer privacy affects the future of data? How to personalize customer experiences based on first-party and zero-party data?

Guide to Getting Started with Personalization
Blog Posts
The Ultimate Guide to Getting Started with Personalization [in 2023]

In this post, we'll cover everything you need to know about personalization - what personalization is and is NOT, the benefits of personalization, how to get started with personalization, personalization types, personalization and privacy paradox, and the future of personalization.

How to Choose the Right Personalization Tool
Blog Posts
How to Choose the Right Personalization Tool for Your Business in 2023

In this post, we will discuss some important points for choosing the right personalization tool for your website and digital channels.

Question Mark
Blog Posts
8 Questions to Ask Before You Choose Your Personalization Tool

In this blog post, we answered 8 questions you can ask before choosing your personalization tool to make the decision-making process easier.

Customer Experience Trends for 2022
Blog Posts
7 Exciting Customer Experience (CX) Trends to Watch for in 2023

In this blog post, we'll take a look at the most promising CX trends for 2023. We'll also discuss how you can prepare your business to take advantage of them.

Common Personalization Challenges (And How to Overcome Them)
Blog Posts
9 Common Personalization Challenges (And How to Overcome Them)

In this blog post, we will explore nine of the most common personalization challenges and discuss how to overcome them.

Customer Experience Statistics for 2022
Blog Posts
71 Customer Experience Statistics & Facts for 2023 You Can’t Ignore

We’ve gathered some of the most insightful customer experience statistics for 2023, and we’re sharing them with you in this blog post.

7 E-commerce Personalization Trends You Need to Watch
Blog Posts
7 E-commerce Personalization Trends You Need to Watch for in 2023

In this post, we'll look at eight e-commerce personalization trends that are likely to take off in 2023.

Common Personalization Myths
Blog Posts
9 Common Personalization Myths Businesses Need to Stop Believing

This post will debunk common personalization myths that can hinder your ability to realize all the benefits that personalized content can offer your business.

Personalization Gone Wrong
Blog Posts
Personalization Gone Wrong: Why Companies Are Still Getting Personalization Wrong

It's no secret that catering to your customer is the key to success, however, a lot of companies are still trying to do personalization with limited data, and sometimes these efforts are going in the wrong direction.

E-commerce Personalization Statistics
Blog Posts
44 E-commerce Personalization Statistics to Inform Your 2023 Strategy

In this blog post, we'll take a look at 44 different e-commerce personalization statistics. With this information, you can create a winning e-commerce strategy that will set your business up for success in 2023 and beyond.

Personalization Statistics for 2022
Blog Posts
58 Personalization Statistics & Facts for 2023 You Shouldn’t Ignore

In this post, we've compiled, reviewed, and classified a collection of current statistics about personalization to help you make the most of 2023.

Effective Ways of Website Content Personalization
Blog Posts
7 Effective Ways of Website Content Personalization to Create Compelling Customer Experiences

In this post, we will discuss some of the best practices and tips for using website content personalization to delight your customers and enhance user experiences.

Personalization Trends to Watch for in 2023
Blog Posts
9 Exciting Personalization Trends to Watch for in 2023

In this blog post, we will explore 9 personalization trends that could become more popular in 2023. Some may seem obvious, but others may surprise you.

Headless CMS for Personalization
Blog Posts
You Need a Headless CMS for the True Personalization

Here, in this post, we'll take a deep dive into why you need a headless CMS for meaningful personalization, how headless CMS personalization works, and how to personalize websites that use headless CMS.

Behavioral Segmentation Tactics
Blog Posts
6 Effective Behavioral Segmentation Tactics You Can Start Using on Your Business

Behavioral segmentation is a powerful marketing tool that can help companies reach their business goals. It can increase sales, retarget customers who left and make better product recommendations resulting in higher-value conversions for companies.

Personalization as a Service
Blog Posts
PaaS: Everything You Need to Know About Personalization as a Service

In this blog post, we'll discuss everything you need to know about personalization as a service - how it works, and why it's so important for businesses.

Growing the MACH Architecture Ecosystem, One Microservice at a Time
Blog Posts
Growing the MACH Architecture Ecosystem, One Microservice at a Time

This post argues how more and more enterprises are realizing the benefits of MACH and composable architecture and thus moving away from legacy suites.

11 Personalization Books
Blog Posts
11 Personalization Books You Need to Read to Understand Customer Experience Better

This blog post showcases 11 books to help you better understand the importance of personalized experiences for customers and how to put these strategies into practice in your company.

Best Podcast Episodes About Personalization
Blog Posts
Best 13 Podcast Episodes About Personalization

These podcast episodes will feature interviews with experts from various industries and help you understand how personalization works and what benefits it can bring.

A Comprehensive Guide to MACH Architecture
Blog Posts
A Comprehensive Guide to MACH Architecture in 2023

In this comprehensive guide, we'll look at MACH architecture, how it works, and what benefits it can offer your business in 2023.

5 Reasons You Need to Start E-commerce Personalization on Your Online Store
Blog Posts
5 Reasons You Need to Start E-commerce Personalization on Your Online Store

In this blog post, we'll outline five reasons why you need and how to start doing e-commerce personalization now.

Microservices vs. API: Relationship and Difference Between Them
Blog Posts
Microservices vs. APIs: Relationship and Differences Between Them

In this post, we'll explore the relationship between microservices and APIs and highlight their key differences. We'll also discuss when it's appropriate to use each one.

The Best Website Personalization Tool for Composable MACH Architecture
Blog Posts
The Best Website Personalization Tool for Composable MACH Architecture

Ninetailed is the best website personalization tool that gives digital teams radical freedom to create instant experiences for composable MACH architecture.

Amazon: The King of E-commerce and Personal Recommendations
Blog Posts
Amazon: The King of E-commerce and Personal Recommendations

Amazon’s focus on personal recommendations has been a key part of its success and has helped them become the king of e-commerce. Here's how.

Announcing Our New Round to Continue Building the Data-Driven Experience Layer of Composable MACH Architecture
Blog Posts
Announcing Our New Round to Continue Building the Data-Driven Experience Layer of Composable MACH Architecture

We’re excited and proud to announce the closing of our €5M new investment round led by Mosaic Ventures and Cherry Ventures with the participation of First Momentum Ventures - following their involvement in the previous rounds.

Headless Commerce vs. Composable Commerce: Side-by-Side Comparison
Blog Posts
Headless Commerce vs. Composable Commerce: Side-by-Side Comparison

People usually mix headless commerce with composable commerce. This article will look at composable commerce and how it differs from headless commerce.

Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn
Blog Posts
Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn

One way to accelerate profitable growth is to focus on personalization. Providing personalization is essential for winning and retaining customers.

Headline Testing: How to Create Engaging Headlines with A/B Testing to Get More Leads
Blog Posts
Headline Testing: How to Create Engaging Headlines with A/B Testing to Get More Leads

Learn everything you need about headline testing and how to create engaging headlines with A/B testing to get more leads.

Common Barriers to Account-Based Marketing Personalization (And How to Overcome Them)
Blog Posts
Common Barriers to Account-Based Marketing Personalization (And How to Overcome Them)

In this blog post, we'll explore five of common barriers to account-based marketing personalization and how to overcome them.

Using Website Personalization for Effective Account-Based Marketing
Blog Posts
Using Website Personalization for Effective Account-Based Marketing

In this blog post, we’ll explore the basics of account-based marketing personalization and discuss some of the benefits you can expect from using it.

How to Increase Conversion Rates with A/B Testing
Blog Posts
How to Increase Conversion Rates with A/B Testing

In this post, we'll take a look at what A/B testing is and how you can use it to boost your bottom line. We'll also provide some tips for getting started with A/B testing.

E-commerce Books
Blog Posts
13 Best E-commerce Books Every Online Seller Needs to Read in 2023

These e-commerce books cover a wide range of topics, from hands-on e-commerce experience and consumer psychology to product strategy and customer service.

Introducing the Newest Capabilities of Ninetailed for Contentful: A/B Testing and More
Blog Posts
Introducing the Newest Capabilities of Ninetailed for Contentful: A/B Testing and More

We’re thrilled to announce and introduce the newest capabilities of Ninetailed for Contentful: A/B testing, experimentation, and more.

Ninetailed-Stackbit Integration Announcement
Blog Posts
Personalize Any Content Module on the Live Preview

This integration enables both companies’ users to add and edit personalized experiences on the visual editor.

Digital Customer Service Personalization
Blog Posts
4 Innovative Ways to Personalize Digital Customer Service

This post will discuss some effective and innovative ways to personalize digital customer service.

Firmographic Segmentation Strategies
Blog Posts
4 Simple Firmographic Segmentation Strategies to Effectively Target Your Audience

Firmographics is a term that refers to the descriptive attributes of an organization, company, or any other type of firm. Firmographic segmentation is the process of dividing customers into groups based on shared company or organization attributes.

Artificial Intelligence Is Changing the Customer Experience
Blog Posts
How Artificial Intelligence Is Changing the Customer Experience

In this blog post, we discuss how AI is changing the customer experience for the better and some of the ways your company can take advantage of this technology.

Ninetailed Hygraph (previously GraphCMS) Integration
Blog Posts
Ninetailed Releases Official Hygraph (previously GraphCMS) Integration

Ninetailed Releases Official Hygraph (previously GraphCMS) Integration for creating composable personalization within Hygraph

How Headless Commerce Can Change Online Sales
Blog Posts
How Headless Commerce Can Change Online Sales

This post will walk you through the headless commerce definition, its difference from a traditional web architecture, as well as its benefits and drawbacks.

Why Your Content Needs to Be Personalized
Blog Posts
Why Your Content Needs to Be Personalized and How to Do It

In this article, we go over some of the reasons why personalizing content is important along with some examples of how to do it.

Ways to Personalize Headlines
Blog Posts
4 Ways to Personalize Headlines for Your Readers

One way of increasing user engagement is by personalizing headlines to those users. Here are four ways to personalize headlines for your readers and users.

Make Personalized Web Content Fast and Easier with Vercel Edge Functions
Blog Posts
Make Personalized Web Content Fast and Easier with Vercel Edge Functions

Edge Functions are the solution to bring edge computing to run JavaScript code at the edge before a request is processed, streamlining continuous delivery between backend developers and frontend developers to improve time to market.

A Conversation About Personalization for Headless CMS
Blog Posts
Podcast: A Conversation About Personalization for Headless CMS

A lively conversation between Marcelo Lewin and Andy Kaiser about personalization, how it works, what tools you should be aware of, and how to incorporate it into a headless CMS.

Integrating Personalization
Blog Posts
Integrating Personalization Into High Performance Stacks

As consumer-grade technology advances at a rapid pace, user expectations also increase. They want faster load times, they want personalized experiences that are tailored for them.

Personalized Chatbot With GatsbyJS, Contentful, and Ninetailed
Blog Posts
Build a Personalized Chatbot With GatsbyJS, Contentful, and Ninetailed

How to build a personalized chatbot with GatsbyJS, Contentful, and Ninetailed Personalization API.

Ninetailed - Contentful Integration Announcement
Blog Posts
New: Create Personalization Experiences in Contentful

Based on the feedback of our customers, we have developed the first fully integrated personalization Contentful app for developers, marketers, and content creators.

Edge Experience: Edge Computing Predictions for 2022
Blog Posts
Edge Experience: Edge Computing Predictions for 2023

The year 2023 will prove to be the real inflection for edge computing. After 2020 and the COVID-19 pandemic companies will put the focus on serverless solutions, performance, and security.

Edge Experience: What Is Edge Computing?
Blog Posts
Edge Experience: What Is Edge Computing?

Regardless of the fact that edge computing includes serverless functionality on the edge and edge orchestration solutions, moving processing, data, and business logic to the edge is a need to reduce latency.

Real-Time Marketing and Personalization
Blog Posts
Real-Time Marketing and Personalization: The Right Message at the Right Time

The concept of real-time marketing is most prominently connected to social media, where a variety of communication channels are being used to listen to and anticipate customer needs by creating relevant messages.

Personification the Underestimated Sister of Personalization
Blog Posts
Personification the Underestimated Sister of Personalization

Despite the clear distinction, Gartner and others have been providing, it is safe to say that within the vocabulary of marketeers there are still fluid boundaries in the differentiation of personification versus personalization.

Edge Experience: What Performance Means for Personalization
Blog Posts
Edge Experience: What Performance Means for Personalization

Learn everything about Ninetailed edge experience: what performance means for personalization at Ninetailed.

How Web Performance Awareness Differs from Team Roles
Blog Posts
How Web Performance Awareness Differs from Team Roles

Results of our research about the web performance awareness of developers, product managers, and marketers.

What Is a North Star Metric & How to Use Micro-Conversions to Optimize It
Blog Posts
What Is a North Star Metric & How to Use Micro-Conversions to Optimize It?

The north star metric is a single, crucial metric that captures the core value your product delivers to customers. Micro-conversions help to measure the steps and optimize the north star metric across teams in a company.

An Introduction to Personalization Flywheel
Blog Posts
The Personalization Flywheel: An Introduction

There isn’t a magical moment responsible for the success of companies. It is, instead, a gradual process that takes time, hard and smart work, where growth personalization could impact any stage of the customer experience.

Southern European Stars 2020
Blog Posts
Southern European Stars 2020

Ninetailed is sponsoring Southern European Stars 2020, an online pitching event bringing together more than 20 leading investors from Southern Europe.

How Do You Apply Personalization
Blog Posts
How Do You Apply Personalization?

In any digital experience optimization efforts, metrics and strategic prioritization are key to any successful personalization program.

Personalization Maturity Model
Blog Posts
Personalization Maturity Model: When and How Should You Personalize Customer Experience

Given the constant need for customers to be recognized as being unique, it has now become more complex to understand or segment them.

Do Ad Blockers Affect B2B Business Growth
Blog Posts
Do Ad Blockers Affect B2B Business Growth?

B2B e-commerce is more important than ever, and the Adblock generation is changing the nature of B2B purchasing.