Latest Insights and Opinions About Digital Customer Experience Optimization

Insights and opinions about digital customer experience optimization, personalization, experimentation, MACH architecture, JAMstack, and Ninetailed company announcements and product updates

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A Comprehensive Guide to MACH Architecture
Blog Posts
A Comprehensive Guide to MACH Architecture in 2023

In this comprehensive guide, we'll look at MACH architecture, how it works, and what benefits it can offer your business in 2023.

5 Reasons You Need to Start E-commerce Personalization on Your Online Store
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5 Reasons You Need to Start E-commerce Personalization on Your Online Store

In this blog post, we'll outline five reasons why you need and how to start doing e-commerce personalization now.

Microservices vs. API: Relationship and Difference Between Them
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Microservices vs. APIs: Relationship and Differences Between Them

In this post, we'll explore the relationship between microservices and APIs and highlight their key differences. We'll also discuss when it's appropriate to use each one.

The Best Website Personalization Tool for Composable MACH Architecture
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The Best Website Personalization Tool for Composable MACH Architecture

Ninetailed is the best website personalization tool that gives digital teams radical freedom to create instant experiences for composable MACH architecture.

Amazon: The King of E-commerce and Personal Recommendations
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Amazon: The King of E-commerce and Personal Recommendations

Amazon’s focus on personal recommendations has been a key part of its success and has helped them become the king of e-commerce. Here's how.

Announcing Our New Round to Continue Building the Data-Driven Experience Layer of Composable MACH Architecture
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Announcing Our New Round to Continue Building the Data-Driven Experience Layer of Composable MACH Architecture

We’re excited and proud to announce the closing of our €5M new investment round led by Mosaic Ventures and Cherry Ventures with the participation of First Momentum Ventures - following their involvement in the previous rounds.

Headless Commerce vs. Composable Commerce: Side-by-Side Comparison
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Headless Commerce vs. Composable Commerce: Side-by-Side Comparison

People usually mix headless commerce with composable commerce. This article will look at composable commerce and how it differs from headless commerce.

The Relationship Between Experimentation and Personalization for Customer Experience Optimization
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The Relationship Between Experimentation and Personalization for Customer Experience Optimization

Experimentation and personalization are both important tools for customer experience optimization. Experimentation helps you identify what works and what doesn't, while personalization allows you to tailor each visitor's experience.

Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn
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Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn

One way to accelerate profitable growth is to focus on personalization. Providing personalization is essential for winning and retaining customers.

Headline Testing: How to Create Engaging Headlines with A/B Testing to Get More Leads
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Headline Testing: How to Create Engaging Headlines with A/B Testing to Get More Leads

Learn everything you need about headline testing and how to create engaging headlines with A/B testing to get more leads.

Behavioral Segmentation Tactics
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6 Effective Behavioral Segmentation Tactics You Can Start Using on Your Business

Behavioral segmentation is a powerful marketing tool that can help companies reach their business goals. It can increase sales, retarget customers who left and make better product recommendations resulting in higher-value conversions for companies.

Common Barriers to Account-Based Marketing Personalization (And How to Overcome Them)
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Common Barriers to Account-Based Marketing Personalization (And How to Overcome Them)

In this blog post, we'll explore five of common barriers to account-based marketing personalization and how to overcome them.

9 Best JavaScript Frameworks to Use in 2022
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9 Best JavaScript Frameworks to Use in 2022

This article will introduce to you the best JavaScript frameworks that provide developers with the building blocks to create application software.

Using Website Personalization for Effective Account-Based Marketing
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Using Website Personalization for Effective Account-Based Marketing

In this blog post, we’ll explore the basics of account-based marketing personalization and discuss some of the benefits you can expect from using it.

How to Increase Conversion Rates with A/B Testing
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How to Increase Conversion Rates with A/B Testing

In this post, we'll take a look at what A/B testing is and how you can use it to boost your bottom line. We'll also provide some tips for getting started with A/B testing.

E-commerce Books
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13 Best E-commerce Books Every Online Seller Needs to Read in 2022

These e-commerce books cover a wide range of topics, from hands-on e-commerce experience and consumer psychology to product strategy and customer service.

Introducing the Newest Capabilities of Ninetailed for Contentful: A/B Testing and More
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Introducing the Newest Capabilities of Ninetailed for Contentful: A/B Testing and More

We’re thrilled to announce and introduce the newest capabilities of Ninetailed for Contentful: A/B testing, experimentation, and more.

Ninetailed-Stackbit Integration Announcement
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Personalize Any Content Module on the Live Preview

This integration enables both companies’ users to add and edit personalized experiences on the visual editor.

Omnichannel Personalization: A Comprehensive Guide to Get Started
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Omnichannel Personalization: A Comprehensive Guide to Get Started

If you're looking to get started with omnichannel personalization, this comprehensive guide will teach you everything you need to know. You'll learn what omnichannel personalization is, why it's important, and the different ways you can implement it into your business.

E-commerce Personalization Statistics
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44 E-commerce Personalization Statistics to Inform Your 2022 Strategy

In this blog post, we'll take a look at 44 different e-commerce personalization statistics. With this information, you can create a winning e-commerce strategy that will set your business up for success in 2022 and beyond.

7 E-commerce Personalization Trends You Need to Watch
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7 E-commerce Personalization Trends You Need to Watch for in 2022

In this post, we'll look at eight e-commerce personalization trends that are likely to take off in 2022.

Customer Experience Optimization
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Customer Experience Optimization: Everything You Need to Know About

In this blog post, we'll discuss what customer experience optimization is and some methods you can use to optimize your customer experience to increase engagement and loyalty across your customer base.

Digital Customer Service Personalization
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4 Innovative Ways to Personalize Digital Customer Service

This post will discuss some effective and innovative ways to personalize digital customer service.

Firmographic Segmentation Strategies
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4 Simple Firmographic Segmentation Strategies to Effectively Target Your Audience

Firmographics is a term that refers to the descriptive attributes of an organization, company, or any other type of firm. Firmographic segmentation is the process of dividing customers into groups based on shared company or organization attributes.

A Starter Guide to E-commerce Personalization in 2022
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A Starter Guide to E-commerce Personalization in 2022

In this article, we will go into detail about e-commerce personalization and explain why you should implement an e-commerce personalization strategy.

Personalization Trends to Watch for in 2022
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9 Exciting Personalization Trends to Watch for in 2022

In this blog post, we will explore 9 personalization trends that could become more popular in 2022. Some may seem obvious, but others may surprise you.

Next.js vs React
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Next.js vs React: The Difference and Which Framework to Choose

In this article, we will be talking about two of the most used JavaScript frameworks, React and Next.js, as well as seeing what advantages and disadvantages one has over the other.

Personalization as a Service
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PaaS: Everything You Need to Know About Personalization as a Service

In this blog post, we'll discuss everything you need to know about personalization as a service - how it works, and why it's so important for businesses.

Customer Experience Trends for 2022
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7 Exciting Customer Experience (CX) Trends to Watch for in 2022

In this blog post, we'll take a look at the most promising CX trends for 2022. We'll also discuss how you can prepare your business to take advantage of them.

Best Podcast Episodes About Personalization
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Best 13 Podcast Episodes About Personalization

These podcast episodes will feature interviews with experts from various industries and help you understand how personalization works and what benefits it can bring.

Customer Experience Statistics for 2022
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71 Customer Experience Statistics & Facts for 2022 You Can’t Ignore

We’ve gathered some of the most insightful customer experience statistics for 2022, and we’re sharing them with you in this blog post.

Headless CMS for Personalization
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You Need a Headless CMS for the True Personalization

Here, in this post, we'll take a deep dive into why you need a headless CMS for meaningful personalization, how headless CMS personalization works, and how to personalize websites that use headless CMS.

Artificial Intelligence Is Changing the Customer Experience
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How Artificial Intelligence Is Changing the Customer Experience

In this blog post, we discuss how AI is changing the customer experience for the better and some of the ways your company can take advantage of this technology.

Guide to Getting Started with Personalization
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The Ultimate Guide to Getting Started with Personalization [in 2022]

In this post, we'll cover everything you need to know about personalization - what personalization is and is NOT, the benefits of personalization, how to get started with personalization, personalization types, personalization and privacy paradox, and the future of personalization.

Ninetailed Hygraph (previously GraphCMS) Integration
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Ninetailed Releases Official Hygraph (previously GraphCMS) Integration

Ninetailed Releases Official Hygraph (previously GraphCMS) Integration for creating composable personalization within Hygraph

Best Customer Experience (CX) Podcasts
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Best 32 Customer Experience (CX) Podcasts You Can Listen in 2022

Whether you're just starting out in your CX journey or you're looking for some new ideas to boost your results, these podcasts are sure to provide value.

Everything You Need to Know About Segmentation
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Everything You Need to Know About Segmentation in 2022 [With Examples]

In this post, we'll cover everything you need to know about customer segmentation - how to create segments, what considerations should go into segmenting a customer base, and how to use that information for better marketing efforts with examples.

How Headless Commerce Can Change Online Sales
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How Headless Commerce Can Change Online Sales

This post will walk you through the headless commerce definition, its difference from a traditional web architecture, as well as its benefits and drawbacks.

Common Personalization Challenges (And How to Overcome Them)
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9 Common Personalization Challenges (And How to Overcome Them)

In this blog post, we will explore nine of the most common personalization challenges and discuss how to overcome them.

Personalization Statistics for 2022
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57 Personalization Statistics & Facts for 2022 You Shouldn’t Ignore

In this post, we've compiled, reviewed, and classified a collection of current statistics about personalization to help you make the most of 2022.

11 Personalization Books
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11 Personalization Books You Need to Read to Understand Customer Experience Better

This blog post showcases 11 books to help you better understand the importance of personalized experiences for customers and how to put these strategies into practice in your company.

Common Personalization Myths
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9 Common Personalization Myths Businesses Need to Stop Believing

This post will debunk common personalization myths that can hinder your ability to realize all the benefits that personalized content can offer your business.

Why Your Content Needs to Be Personalized
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Why Your Content Needs to Be Personalized and How to Do It

In this article, we go over some of the reasons why personalizing content is important along with some examples of how to do it.

Question Mark
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8 Questions to Ask Before You Choose Your Personalization Tool

In this blog post, we answered 8 questions you can ask before choosing your personalization tool to make the decision-making process easier.

How to Choose the Right Personalization Tool
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How to Choose the Right Personalization Tool for Your Business in 2022

In this post, we will discuss some important points for choosing the right personalization tool for your website and digital channels.

Ways to Personalize Headlines
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4 Ways to Personalize Headlines for Your Readers

One way of increasing user engagement is by personalizing headlines to those users. Here are four ways to personalize headlines for your readers and users.

Personalization Gone Wrong
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Personalization Gone Wrong: Why Companies Are Still Getting Personalization Wrong

It's no secret that catering to your customer is the key to success, however, a lot of companies are still trying to do personalization with limited data, and sometimes these efforts are going in the wrong direction.

Make Personalized Web Content Fast and Easier with Vercel Edge Functions
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Make Personalized Web Content Fast and Easier with Vercel Edge Functions

Edge Functions are the solution to bring edge computing to run JavaScript code at the edge before a request is processed, streamlining continuous delivery between backend developers and frontend developers to improve time to market.

Top Data Trends for 2022: The Rise of First-Party and Zero-Party Data
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Top Data Trends for 2022: The Rise of First-Party and Zero-Party Data

What is the difference between first-party data and zero-party data? How consumer privacy affects the future of data? How to personalize customer experiences based on first-party and zero-party data?

Effective Ways of Website Content Personalization
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7 Effective Ways of Website Content Personalization to Create Compelling Customer Experiences

In this post, we will discuss some of the best practices and tips for using website content personalization to delight your customers and enhance user experiences.

A Conversation About Personalization for Headless CMS
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Podcast: A Conversation About Personalization for Headless CMS

A lively conversation between Marcelo Lewin and Andy Kaiser about personalization, how it works, what tools you should be aware of, and how to incorporate it into a headless CMS.

Integrating Personalization
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Integrating Personalization Into High Performance Stacks

As consumer-grade technology advances at a rapid pace, user expectations also increase. They want faster load times, they want personalized experiences that are tailored for them.

Personalized Chatbot With GatsbyJS, Contentful, and Ninetailed
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Build a Personalized Chatbot With GatsbyJS, Contentful, and Ninetailed

How to build a personalized chatbot with GatsbyJS, Contentful, and Ninetailed Personalization API.

Ninetailed - Contentful Integration Announcement
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New: Create Personalization Experiences in Contentful

Based on the feedback of our customers, we have developed the first fully integrated personalization Contentful app for developers, marketers, and content creators.

Edge Experience: Edge Computing Predictions for 2022
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Edge Experience: Edge Computing Predictions for 2022

The year 2022 will prove to be the real inflection for edge computing. After 2020 and the COVID-19 pandemic companies will put the focus on serverless solutions, performance, and security.

Edge Experience: What Is Edge Computing?
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Edge Experience: What Is Edge Computing?

Regardless of the fact that edge computing includes serverless functionality on the edge and edge orchestration solutions, moving processing, data, and business logic to the edge is a need to reduce latency.

Real-Time Marketing and Personalization
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Real-Time Marketing and Personalization: The Right Message at the Right Time

The concept of real-time marketing is most prominently connected to social media, where a variety of communication channels are being used to listen to and anticipate customer needs by creating relevant messages.

Personification the Underestimated Sister of Personalization
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Personification the Underestimated Sister of Personalization

Despite the clear distinction, Gartner and others have been providing, it is safe to say that within the vocabulary of marketeers there are still fluid boundaries in the differentiation of personification versus personalization.

Edge Experience: What Performance Means for Personalization
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Edge Experience: What Performance Means for Personalization

Learn everything about Ninetailed edge experience: what performance means for personalization at Ninetailed.

How Web Performance Awareness Differs from Team Roles
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How Web Performance Awareness Differs from Team Roles

Results of our research about the web performance awareness of developers, product managers, and marketers.

What Is a North Star Metric & How to Use Micro-Conversions to Optimize It
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What Is a North Star Metric & How to Use Micro-Conversions to Optimize It?

The north star metric is a single, crucial metric that captures the core value your product delivers to customers. Micro-conversions help to measure the steps and optimize the north star metric across teams in a company.

An Introduction to Personalization Flywheel
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The Personalization Flywheel: An Introduction

There isn’t a magical moment responsible for the success of companies. It is, instead, a gradual process that takes time, hard and smart work, where growth personalization could impact any stage of the customer experience.

Southern European Stars 2020
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Southern European Stars 2020

Ninetailed is sponsoring Southern European Stars 2020, an online pitching event bringing together more than 20 leading investors from Southern Europe.

How Do You Apply Personalization
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How Do You Apply Personalization?

In any digital experience optimization efforts, metrics and strategic prioritization are key to any successful personalization program.

Personalization Maturity Model
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Personalization Maturity Model: When and How Should You Personalize Customer Experience

Given the constant need for customers to be recognized as being unique, it has now become more complex to understand or segment them.

Do Ad Blockers Affect B2B Business Growth
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Do Ad Blockers Affect B2B Business Growth?

B2B e-commerce is more important than ever, and the Adblock generation is changing the nature of B2B purchasing.