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Announcing Our Google Tag Manager Plugin for Easy Event and Data Flow

Esat Artug
Esat Artug
September 18, 2023 · 3 min read
Announcing Our Google Tag Manager Plugin for Easy Event and Data Flow

We live in a digital era where data is rules everything. The ability to gauge user behavior, track their actions, and analyze their preferences has become vital for businesses worldwide. At the forefront of this digital revolution is Google Tag Manager (GTM), a powerful tool that allows you to deploy marketing tags on your website seamlessly without the need for code modifications.

Ninetailed has always been committed to providing solutions that simplify and streamline your business. Today, we're thrilled to announce the release of our latest innovation - a plugin for Google Tag Manager. This plugin is designed to integrate GTM with your website effortlessly, allowing you to monitor events like

  • page visits,

  • purchases

  • scroll depth

  • clicked links

  • form submissions

  • and more

Once integrated, our GTM plugin injects tags into every personalized component of your website. These tags are triggered by specific conditions such as clicked buttons, time spent on a page, or when the component comes into view. These actions, known as 'events,’ are then sent to the Google Tag Manager. With parameters like event name, experience ID, and variant name, you now have an unprecedented level of control over your customer data.

Here's what makes the Ninetailed’s GTM plugin stand out:

  • Easily Track Events and Experiences: The plugin allows you to easily track events and experiences on your website, providing a comprehensive view of user behavior. Instead of sifting through mountains of data, get relevant, actionable insights at your fingertips.

  • Send the Data to Your Analytics Solution: It also enables you to seamlessly send the data to your preferred analytics solution, letting you measure performance and make data-driven decisions with ease.

  • Send Relevant Events and Data to Your Customer Data Platforms: You can send relevant events and data to your customer data platforms (CDPs). This ensures that your marketing strategies are informed by the most accurate and up-to-date customer data, enabling you to create personalized experiences that resonate with your audience.

Ready to Enjoy Easy Data and Events Flow for Your Experiences?

In conclusion, Ninetailed's GTM plugin is more than just a solution. It's a streamlined solution designed with efficiency and seamless workflow in mind — allowing you to unlock the full potential of personalization and experimentation quickly.

With Ninetailed, obstacles are eliminated, paving the way for a faster time to value and higher conversions. We've engineered our plugin to empower you, the user, to take control of your data and use it to drive impactful decisions.

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