Personalization Playbooks & Strategies

Personalize the candidate experience

Find out how to personalize your website to improve the candidate experience and drive higher engagement from applicants.

Convert leads with seasonal personalized offers

Find out how to use content personalization strategies for seasonal campaigns that will help you convert more leads.

Convert free users to paid plans

Find out how SaaS companies use personalization to convert free users into paying ones.

Upsell existing customers with personalization

Don't just focus on new customers! You can use personalization to upsell existing customers and increase your revenue without spending a lot of time.

Create a unique landing page for display and social ads

To create a better user experience, use the following tips to customize your landing pages. This will help you optimize your messaging with multiple channels.

Personalize your website for newsletter subscribers

You can use personalization on your website to push more relevant content to your newsletter visitors, engage them with tailored offers and CTAs. Here's how it works.

Personalize the user experience based on the funnel stage

Learn how you can personalize web content to nurture your prospects. See which services are most likely wanted by customers at different stages of their buying cycle, and learn how to use this information to your advantage in order to improve conversions.

Personalize the user experience for affiliate referrals, partners, or blogs

Find out how to personalize the user experience for new traffic that comes from partner channels. Learn more about the benefits of building a relationship with your users by understanding their needs and preferences.

Personalize for middle of the funnel

As you move down your buyer's journey, customize content to fit where the customer is in their evaluation phase. What information do they need about different use cases? Which competitor are they comparing with yours?

Personalize for top of the funnel

Learn how to personalize your site so that visitors see content relevant to their stage of purchase. In the top of the funnel this means focusing on the product and features.

Personalize for bottom of the funnel

Learn how to create personalization strategies designed to generate more sales at the button stage of a customer's lifecycle.

Emphasize integrations with tools that your prospects use

If you’re selling a product or service, it’s important to reinforce the value of your offering by emphasizing the integrations with other tools that are used in your prospect's everyday workflow.

Personalize value proposition based on job function

Learn how to tailor your website value propositions depending on role or job function.

Personalize based on industry

Find out how to personalize your website content based on visitor's industry. Increase conversions and reduce churn with relevant recommendations, e-books, and by targeted CTAs.

Feature webinars and educational content for current customers

Find out how you can personalize your product with relevant, helpful content like webinars or educational pieces to get more value from it.