Personalization and Experimentation Playbooks for Experience Optimization

Many companies fail to deliver on personalization and experimentation fronts because of data silos and non-unified customer data.

In the age of increased data collection regulations, marketers can improve the customer experience by leveraging their own zero- and first-party data.

Despite the importance of these strategies, many companies treat personalization and experimentation as a one-shot game.

One of the primary reasons companies struggle to implement personalization and experimentation effectively is a lack of atomic content modeling.

Learn why companies are struggling with personalization and experimentation, and discover how setting up a testing rhythm can be the key to success.

Companies are failing to achieve their desired levels of personalization and experimentation due to the limitations of their tech stack.

Starting small and iterating continuously are essential principles for success in personalization and experimentation.

In this playbook, we will discuss the vital role a well-rounded team plays in achieving personalization and experimentation goals.

This playbook explores the most important KPIs for personalization and experimentation, helping you understand which metrics to track in order to win.

Take your ABM strategy to the next level with these actionable tips on how to create a targeted, trackable, and scalable personalization plan.

This resource is specifically designed to show you how to create personalization easily inside Contentful to increase conversion rates.

This guide dives into the details of A/B testing inside Contentful, illustrating how to increase conversions through a successful experimentation strategy.

In this playbook, we focused on the hero section improvement based on location. Personalizing the hero section of a web page is one of the best ways to personalize the customer experience to increase engagement.

Find out how to personalize the user experience for new traffic that comes from partner channels. Learn more about the benefits of building a relationship with your users by understanding their needs and preferences.

To create a better user experience, use the following tips to personalize your landing pages. This will help you optimize your messaging with multiple channels.

You can use personalization on your website to push more relevant content to your newsletter subscribers and engage them with tailored offers and CTAs. Here's how it works.

Learn how you can personalize web content to nurture your prospects. See which services are most likely wanted by customers at different stages of their buying cycle, and learn how to use this information to your advantage in order to improve conversions.

Personalized experiences for each user group can result in more conversions due to a better understanding of what the user wants and needs.

There are multiple ways you can personalize the landing page experience. In this playbook, we will discuss how to do so based on industry.

Find out how to personalize your website to improve the candidate experience and drive higher engagement from applicants.

The main objective of doing web personalization based on email actions is to start delivering a tailored omnichannel experience for customers.

Find out how to use content personalization strategies for seasonal campaigns that will help you convert more leads.

Find out how SaaS companies use personalization to convert free users into paying ones.

Don't just focus on new customers! You can use personalization to upsell existing customers and increase your revenue without spending a lot of time.

If you’re selling a product or service, it’s important to reinforce the value of your offering by emphasizing the integrations with other tools that are used in your prospect's everyday workflow.

Learn how to tailor your website value propositions depending on the visitor's role or job function.

Find out how to personalize your website content based on the visitor's industry. Increase conversions and reduce churn with relevant recommendations, e-books, and targeted CTAs.

Find out how you can personalize your product with relevant, helpful content like webinars or educational pieces to get more value from it.