PlaybookPersonalize value proposition based on job function


Gain attraction and engagement for a job function.

How to personalize

Tailor your website value propositions to each segment. If you have returning visitors and your product's use case varies, depending on role or job function, you should tailor your website value propositions to each segment.

Intent Signals

Page Engagement

Referral traffic

Click Events

Campaign data

Email & Newsletter Data

Firmographic data


Personalizing the value proposition by job function increases engagement, brand awareness and lead generation.

See it in Action

Personalized value propositions for developers at Airwallex

Airwallex personalized variant
Airwallex original


Airwallex is a global payments fintech transforming the way businesses move and manage money domestically and internationally. In just five years, Airwallex has grown to become Australia’s fastest-growing fintech unicorn and international technology leader.

Technology Stack

Logo Contentful CMS


Contentful is a content management developer platform with an API at its core.



Next.js is an open-source React front-end development web framework

Google Analytics

Google Analyics

Google Analytics is a web analytics service

Personalization Process

The first step is to create representative profiles of customer segments. Next install app, integration SDK and personalize components. The final step, mapping personalized content to the correct segments


Audience Builder