Gain attraction and engagement for a job function.
Tailor your website value propositions to each segment. If you have returning visitors and your product's use case varies, depending on role or job function, you should tailor your website value propositions to each segment.
Personalizing the value proposition by job function increases engagement, brand awareness and lead generation.
Personalized value propositions for developers at Airwallex
Airwallex is a global payments fintech transforming the way businesses move and manage money domestically and internationally. In just five years, Airwallex has grown to become Australia’s fastest-growing fintech unicorn and international technology leader.
Contentful is a content management developer platform with an API at its core.
Next.js is an open-source React front-end development web framework
Google Analytics is a web analytics service
The first step is to create representative profiles of customer segments. Next install app, integration SDK and personalize components. The final step, mapping personalized content to the correct segments