PlaybookPersonalize the candidate experience

Objective

Improve a job seeker's perception of an employer throughout the entire recruitment process.

How to personalize

A candidate's experience begins long before they apply for a job. According to an IBM survey, 48 percent of recent job applicants had previous interactions or relationships with the hiring organization before applying for a position.

Intent Signals

Email & newsletter data

Page engagement

Referral traffic

Campaign data

Effect

Personalizing the website to candidates recruiting process increases engagement and brand awareness.