The Objective of the Personalization Campaign
Upgrade free users to paid offerings to increase your conversion rate.
How to Personalize for Free Users
You can highlight features that would make an upgrade compelling or a deal before or after your customers log in.
Because existing users look for the "log in" button and rarely scroll down the page, the top of the fold is the best place to communicate with them. Don't obstruct their experience by hiding useful items such as the login button; instead, change the parts that aren't currently useful to something more relevant, like promoting events, educational materials, or limited-time or time-sensitive upgrade offers.
Effects of the Personalization Campaign
Personalizing the website to free users increases conversion rate, engagement, and brand awareness.