There is no doubt that personalization and A/B testing are two of the most successful strategies when it comes to providing better digital customer experiences — ultimately, a higher business bottom line:
90% of leading marketers say personalization significantly contributes to business profitability (Google).
91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations (Accenture).
However, it’s not always easy to understand the effectiveness of your personalization campaigns and the results of your experiments. The secret to maximizing the effectiveness of these strategies is by leveraging the power of analytics.
We are thrilled to unveil the newest addition to Ninetailed's suite of features: our analytics capabilities.
This groundbreaking feature is designed to equip digital teams with the ability to make informed, data-driven decisions, fine-tune their personalization initiatives, and confidently carry out experiments, all of which ultimately contribute to business growth and elevated customer satisfaction.
Continue reading to explore how Ninetailed's robust analytics capabilities can transform your approach to personalization and experimentation, setting you on the path to success in the digital realm.
We’re Making Personalization and Experimentation as Easy as Possible for You
At Ninetailed, we understand that simplicity and efficiency are essential for businesses to thrive in a competitive environment. That's why we have designed our personalization and experimentation solution to minimize the need for additional workflows while providing you with the most critical key performance indicators (KPIs).
Our goal is to make personalization and experimentation as easy and seamless as possible for you.
By eliminating the need for extra steps in the creation process, we help you save time and resources that can be allocated toward other aspects of your business. Our streamlined approach allows you to quickly implement personalized experiences and experiments within your content management workflow without getting bogged down by complex procedures.
Moreover, we recognize that having access to the most important KPIs is crucial for understanding the impact of your personalization and experimentation efforts.
By focusing on these essential metrics, you can easily track the success of your campaigns, make data-driven decisions, and optimize your strategies for maximum effectiveness. With our analytics solution, you can easily:
understand the impact of personalization and experimentation on the sales pipeline by conversion value and conversion rate
display the conversion uplift and the additional number of leads you successfully converted with personalization and experimentation
compare the personalized variant or test group with the control group at ease
Faster Time to Value with Ninetailed
Our focus on providing you with the most critical key performance indicators (KPIs) ensures that you can measure the impact of your campaigns effectively.
By tracking these essential metrics, you can:
make data-driven decisions
optimize your strategies
continuously improve your approach
leading to faster achievement of your desired outcomes.
Our commitment to simplifying workflows saves you valuable time and resources. By minimizing the need for additional steps in the creation and implementation process, you can allocate your efforts toward other aspects of your business, ultimately driving growth and enhancing customer experiences more rapidly.
In conclusion, Ninetailed's streamlined solution, emphasis on efficiency, and easy analytics empower you to quickly unlock the full potential of personalization and experimentation, ensuring that there is nothing standing in your way to a faster time to value.
Understand the impact of personalization and experiments on your conversion rates, business growth, and customer experience