• Announcement

Introducing the Newest Capabilities of Ninetailed for Contentful: A/B Testing and More

Esat Artug
Esat Artug
August 28, 2022 · 6 min read
Introducing the Newest Capabilities of Ninetailed for Contentful: A/B Testing and More

We’re thrilled to announce the next milestone in our journey to build the digital customer experience solution of the modern tech stack: the next version of the Ninetailed Experience for Contentful.

The new capabilities of our Contentful app empowers engineering teams, marketing teams, and product teams to deliver personalized content experiences at scale by enabling them to test different versions of their content before making changes live.

In addition to the personalized experiences, with our A/B testing and experimentation capabilities, teams can now see how changes in copy or design impact customer engagement and conversion rates.

Here at Ninetailed, we've long believed that creating unforgettable experiences is all about putting people first. Organizations can create powerful and meaningful experiences for their customers when given the ability to build. For this reason, personalization and A/B testing are a key part of our vision for the future of digital customer experience. - Andy Kaiser, CEO of Ninetailed

With our MACH-first architecture and solutions for modern tech stack, we're helping our customers move faster, provide the best possible digital customer experience, and achieve their business goals by making it easy to personalize, test, and iterate on their content.

We believe that these new capabilities of our app for Contentful will be game-changing for our customers, and we can't wait to see the amazing things they'll do with it.

Starting today, you can take your experience optimization to the next level with Ninetailed. In minutes. All within the Contentful.

New Capabilities of Ninetailed for Contentful

As we mentioned above, in addition to the personalization, our Contentful app now has experimentation and A/B testing capabilities. This means that you can now test different versions of your content to see what works best for your audience. For example, you could test a new headline or call-to-action to see if it increases engagement.

Our A/B testing capabilities make it easy to test different versions of your content and see which one performs better. To get started, all you need to do is create two versions of your content (Version A and Version B). Then, you can use our experimentation tool to split your traffic between the two versions and see which one performs better. You can do all these things within Contentful without depending on any developer or investing time to learn a new tool.

Once you've found a winning version, you can then roll it out to all of your visitors. This ensures that everyone is seeing the best version of your content, and it helps you improve your overall conversion rate.

You can even combine A/B testing and personalization to scale up your customer experience optimization. For example, you could use A/B testing to find the best version of your personalized content for each customer segment. This would allow you to optimize your content and digital experience for every visitor, which would lead to better results overall.

API-First A/B Testing and Experimentation Tool

Easily Define and Target Your Audience within Contentful

The process of targeting and defining your audience has never been easier than with our newest capabilities for Contentful.

With the help of Ninetailed Experiences, you can now utilize A/B testing (also A/A and A/B/n tests) to fine-tune your message and ensure it reaches the people who matter most.

We make it easy to set up and manage your A/B tests:

  • All the workflow happening inside Contentful

  • No dependency on developers

  • Create and publish experiments in minutes, not in days or weeks

With our intuitive interface, you can create multiple versions of your content and track how each one performs. You'll be able to see which version got the most views, the most engagement, and the highest conversion rate. With this valuable data, you can make sure that your next piece of content is even better than your last.

In addition to A/B testing, we also offer a number of other features that will help you fine-tune your content strategy. With our analytics connections, you can see how your content and experiments are performing across all channels.

With the newest version of the Ninetailed Experiences, you have everything you need to create amazing experiences that resonate with your audience.

Test More than One Component at the Same Time

You can now test more than one component at the same time with Ninetailed for Contentful. This capability provides many benefits, including:

  • The ability to test different combinations of components to see which ones work best together

  • Faster testing cycles since you can test multiple components at once

  • More comprehensive results that show how each component affects the others

This new capability is particularly powerful when used in conjunction with A/B testing. By testing different combinations of components, you can get a better understanding of how they work together to impact the overall user experience.

Connect Seamlessly Easy with Your Analytics Tools to Analyze Your Results

Ninetailed makes it easy to connect with your analytics tools to get insights into your A/B testing results. With our composable MACH architecture approach and native analytics connections, you can get started in minutes and see how your tests are performing.

Our connections with analytics tools is designed to give you the most insights into your results. You can see how your tests are performing, what variations are winning, and what changes you need to make to improve your results.

A/B Testing Meets Performance

The new version of our tool makes it easy to set up and manage A/B tests at scale. With our edge-side delivery and composable MACH architecture, you can quickly test and iterate on different versions of your site or app without compromising performance.

This means you can confidently make changes that could improve your conversion rate or user engagement without having to worry about potential negative impacts on your site's speed, lighthouse score, or stability.

The Bottom Line: Get More Leads from the Same Traffic

If you're looking for a way to get more leads, more revenue, and higher engagement from the same traffic, Ninetailed for Contentful is your solution. With our new A/B testing capabilities, you can split your traffic between different versions of your content to see which performs better. Plus, our personalization capabilities let you tailor your content for each individual visitor, ensuring that they see the information that's most relevant to them.

With Ninetailed for Contentful, you can:

  • Split your traffic between different versions of your content to see which performs better.

  • Personalize your content for each individual visitor, ensuring that they see the information that's most relevant to them.

  • Improve your conversion rates and get more leads from the same traffic.


Ready to try Ninetailed Experimentation in your Contentful space? Get more leads from the same traffic 🚀

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