• Announcement

Ninetailed Releases Official Hygraph (Previously GraphCMS) Integration

Esat Artug
Esat Artug
March 15, 2022 · 2 min read
Ninetailed Hygraph (previously GraphCMS) Integration

We are excited to announce our official integration with Hygraph (previously GraphCMS) - one of the leading players in the world of headless CMS. This means that you can now easily connect Ninetailed with Hygraph natively and enjoy all the benefits of our personalization platform.

This integration will allow you to easily manage your customer data and create targeted, personalized experiences for your customers. With Ninetailed, you can take full advantage of Hygraph's powerful content management capabilities and create truly individualized experiences for each and every one of your customers.

Moreover, with this integration, you'll be able to:

1. Leverage Cookieless Personalization

As a business, one of the best ways to ensure repeat customers and loyalty is by offering a personalized experience. However, with the new regulations surrounding cookies and data privacy, it's become more difficult to collect the necessary information to provide this level of service.

With Ninetailed - Hygraph UI Extension, you'll be able to leverage cookieless personalization through first-party and zero-party data with no additional implementations, as Ninetailed analyzes user behavior and serves relevant content based on these data.

2. Integrate Ninetailed into Hygraph Seamless and Fast

Since Ninetailed has a composable architecture approach and Ninetailed - Hygraph UI Extension is API-first, you can integrate Ninetailed into Hygraph within minutes and seamlessly without relying on any third-party tools.

Moreover, you can do all of your personalization activities within Hygraph:

Here are the documents for how to integrate Ninetailed with Hygraph.

3. Create Truly Meaningful Personalization

As you can see from the image above, Ninetailed can natively integrate with different tools like Customer Data Platforms (CDP), Customer Relationship Management (CRM), email marketing services, analytics tools, etc.

In addition to Ninetailed's merged profiles, these integrations with data sources and destinations allow you to create a single source of truth where you can have a unified customer profile.

Having unified customer profiles enable real-time personalization delivery and omnichannel personalization for all of the customer touchpoints.

The bottom line is that this integration will allow us to offer Hygraph customers even more powerful and flexible personalization capabilities, giving them the ability to create truly unique and engaging experiences for their users without performance trade-offs.

Stay tuned for more exciting updates as we continue to work with Hygraph to bring you the best possible personalization solution!

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