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Ninetailed Joins MACH Alliance to Enable More Businesses to Drive Growth with Personalized Experiences

Andy Kaiser
Andy Kaiser
December 12, 2023 · 4 min read
Ninetailed Joins MACH Alliance

We are incredibly proud to announce that Ninetailed has become a member of the MACH Alliance, a group of forward-thinking tech companies dedicated to propelling the adoption of open, scalable, and flexible enterprise technologies.

The MACH Alliance is a pioneer of innovation in our industry, promoting microservices, API-first, cloud-native, and headless (MACH) architectures worldwide.

You might be asking why it matters for Ninetailed to join the MACH Alliance..

Because at Ninetailed, we believe in the power of MACH technologies to transform businesses and drive growth. We've always been committed to providing our customers with the most innovative, efficient, and scalable solutions. Joining the MACH Alliance is another testament to this commitment.

MACH Is About Flexibility, Scalability, and Future-Readiness

In the rapidly changing world of marketing technologies, MACH architecture is emerging as a solution of flexibility, scalability, and future-readiness — paving the way for the new generation of software development.

MACH architecture is a type of software architecture that is designed to scale. One of the benefits of this design is that it can easily be adapted to meet the changing needs of an organization. For example, if an organization needs to grow, the MACH technologies can be scaled up to accommodate the additional load.

Moreover, MACH architecture is also designed to be flexible, meaning that it can be easily modified with the solutions to fit an organization's specific requirements. This flexibility makes MACH solutions ideal for organizations that need to respond to changes in their business environment rapidly.

Last but not least, the MACH technologies are also highly future-proof. This is due to its modular design, which allows new components to be changed and added as needed. As a result, businesses investing in MACH-first software can be confident that they are making a sound investment that will pay off.

By choosing a MACH-based approach, you're not just keeping up with the times—you're staying ahead of the competition. You're preparing for the future, ensuring that your technology can adapt and evolve as quickly as the world changes.

"Ninetailed are not just skilled in composable technologies; they genuinely care about making a difference in this space. It's clear in the way their executive team approaches their work, blending deep knowledge with a real passion for advancing digital agility with API-first strategies. They've been instrumental in showing what's possible with the resilience and innovation of cloud-native platforms, and we're genuinely excited to see the personal, hands-on impact they'll have in our community. We're looking forward to the unique insights they're bound to bring to the Alliance,” said Holly Hall, Managing Director of the MACH Alliance

MACH Is About Achieving Together with Partners

Partnerships play a crucial role in the MACH ecosystem. They enable businesses to leverage shared resources, tap into complementary skills and technologies, and achieve seamless interconnectivity between different systems.

By partnering with other organizations that are built on the MACH principles, businesses can accelerate time-to-value, enjoy the flexibility and scalability of solutions, and foster innovation.

These partnerships also provide the opportunity to collaborate on problem-solving, share industry knowledge, and collectively navigate the complexities of the digital landscape.

The value added by partnerships in the MACH ecosystem is immense, making it a game-changing strategy for businesses looking to stay competitive in the digital age.

We are delighted to extend a warm welcome to Ninetailed as they join the MACH Alliance. Their solid work in developing advanced, composable marketing technologies shows just how much they can contribute to the evolution of experimentation and personalization of digital experiences. Ninetailed's membership underscores our dedication to embracing diversity of expertise and methodologies. It also bolsters our joint efforts in driving innovation and agility within the realm of digital commerce and other sectors,” said Casper Aagaard Rasmussen, President of the MACH Alliance and Group SVP Technology at Valtech.

The Final Word

Our existing partnerships already reflect our dedication to collaboration. We work closely with vendors and agencies that share our vision for a more innovative, flexible, and open technology ecosystem. Joining the MACH Alliance will only strengthen these relationships and foster new ones.

As a new member of the MACH Alliance, we'll be at the forefront of technological innovation, gaining access to the latest insights and trends. This means we can serve you, our valued clients, even better. We'll be able to offer you the most cutting-edge solutions, helping you stay ahead of the curve in the ever-evolving digital landscape.

We're excited about the future and what this means for all of us at Ninetailed, our partners, and, most importantly, our customers. This is a significant step forward in our mission to deliver the very best in enterprise technology.

Here's to a future built on innovation, collaboration, and personalized experiences!

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