• Announcement

Announcing Our New Round to Continue Building the Data-Driven Experience Layer of Composable MACH Architecture

Esat Artug
Esat Artug
October 25, 2022 · 11 min read
Announcing Our New Round to Continue Building the Data-Driven Experience Layer of Composable MACH Architecture

We’re excited and proud to announce the closing of our €5M new investment round led by Mosaic Ventures and Cherry Ventures with the participation of First Momentum Ventures - following their involvement in the previous rounds. The boost in fresh capital fuels us to further double down on creating interactive experiences by activating customer and content data for the web, commerce, and beyond.

The round is complemented by leading angel investors such as Carsten Thoma (co-founder of hybris (acquired by SAP)), Chris Schagen (former Contentful CMO), Jason Cottrell (CEO of Orium), and Mirko Novakovic (Co-founder and CEO of Instana), among others.

"We are proud to welcome Mosaic Ventures along with our previous investors like Cherry Ventures and First Momentum Ventures and individual investors as our latest shareholders. With this funding, we'll be able to take our technology to the next level and make the experience layer of the composable MACH architecture the industry standard for customer experience and engagement,” said our CEO, Andy Kaiser.

We’ll use this funding to

  • accelerate how we build the experience layer of composable MACH architecture,

  • expand our team, and

  • add new technology and solution partners to our network.

Building the Experience Layer of Composable MACH Architecture

As we continue to grow and expand our business, we're always looking for ways to improve the digital customer experience. Our recent funding round will allow us to further develop the experience layer of the composable MACH architecture with our personalization and experimentation solutions.

By doing so, we can provide an even better experience for our clients that is tailored to their customer's individual needs.

"We're excited to see how personalization and experimentation can help businesses deliver amazing digital customer experiences. Getting set up with personalization and experimentation doesn’t have to be a pain. We have democratized headless personalization and enabled teams to create and deliver personalization and experimentation themselves without long integration time into their composable stack and first-party data*.* Developers and creatives get the full power of blazing-fast edge personalization and experimentation through super flexible APIs, SDKs, and Connections. With this funding, we'll be able to take our technology to the next level and make the experience layer of the MACH architecture the industry standard for customer engagement," said Andy Kaiser, CEO of Ninetailed

We believe this is a crucial part of our business and are committed to continuing to invest in this area. We're confident that by providing a personalized and unique experience for each customer, we'll be able to keep them coming back over and over again.

Bart Dessaint, Partner at Mosaic Ventures, says, “Hyper-personalized user journeys are a key driver of conversion and the new grail for any company engaging its customers online. From e-commerce to SaaS, building dynamic pages today requires manually pooling data from more than five core systems of record, from headless CMSs to CRMs, by way of commerce platforms and CDPs; a painful and expensive process. The future of customer experiences is here with Ninetailed’s unifying API for a seamlessly integrated backend, the fastest integration time in the market, low latency via rendering at the edge, and an elegant GUI to run experiments.”

Dessaint continues by expressing its excitement about investing in Ninetailed, “We are thrilled to be leading the team's seed round with our friends at Cherry and cannot wait to work alongside Andy, Alex, Michael, and the rest of the team to bring their vision to life; welcome to the Mosaic family!”

Here is a quick overview of how we're building the digital customer experience for the composable MACH architecture:


We Built Ninetailed on MACH Principles

"At Storyblok, we believe that MACH-first technology should empower both development and marketing teams to build better, personalized, and contextual experiences. With the combination of Ninetailed and Storyblok, businesses actually get a setup they will enjoy using." - Thomas Peham, VP of Marketing at Storyblok

Ninetailed is a microservices-based solution that uses APIs to connect different services and data sources. It's also cloud-based, which makes it scalable and easy to manage. And finally, it's headless, allowing you to make changes to your content without affecting the rest of your site.

These features make Ninetailed the perfect tool for website personalization for composable MACH architecture.

  • Microservices enable you to personalize at a granular level

  • API-first approach enables you to connect different services and data sources easily

  • Cloud-nativeness is scalable and easy to manage

  • The headless approach gives you the flexibility to make changes quickly

Ninetailed’s Composable Approach Enables Integrations in Minutes. Not in Weeks

We are composable, which means that it's easy to integrate with other tools and services. This is important for website personalization because it allows you to quickly add new features and functionality to your site without having to rebuild it from scratch.

For example, let's say you want to add a data source or analytics solution that works with Ninetailed. With our composable approach, you can simply connect to the new services or tools using an API. This is important because it allows you to quickly add new features and functionality to personalize your site without having to rebuild it from scratch.

With Ninetailed, Personalization Meets Performance

When it comes to personalization, one of the challenges you might think of would be performance. However, with our solution, personalization meets performance thanks to our edge delivery.

With edge delivery, your website's content is cached at the edge of Ninetailed's network. This is important because it means that your content will be delivered quickly and efficiently to your users, no matter where they are in the world.

Additionally, edge delivery ensures that your site can handle large amounts of traffic without slowing down. This is important because it means you can scale your website personalization activities up or down as needed without worrying about performance issues.

Ninetailed Enables Seamless Workflow with Your Existing Tech Stack

Our solution is built to work with your existing tech stack. This is important because it means you don't have to worry about compatibility issues when you're integrating our APIs with your other solutions.

It also enables you to easily add personalization and experimentation to your existing workflow. For example, if you're using a headless CMS, you can simply connect Ninetailed to your CMS using an API. This is important because it allows you to quickly and easily add new content variants to your site without having to learn a new tool from scratch.

Profitable Growth: Ninetailed Lets You Increase Your Bottom Line

Personalization and experimentation are key to increasing your bottom line. Our platform makes it easy to test different approaches and find what works best for your business. This means more customers, more revenue, and more profitable growth.


The capabilities of our tool empower engineering teams, marketing teams, and product teams to deliver personalized experiences at scale by enabling them to test different versions of their content before making changes live.

In addition to the personalized experiences, with our A/B testing and experimentation capabilities, teams can now see how changes in copy or design impact customer engagement and conversion rates.

Our experimentation and A/B testing capabilities make it easy to test different versions of your content and see which one performs better. To get started, all you need to do is create two versions of your content (Version A and Version B). Then, you can use our experimentation tool to split your traffic between the two versions and see which one performs better. You can do all these things within your headless CMS without depending on any developer or investing time to learn a new tool.

Easily Define and Target Your Audience within Your Headless CMS

With the help of Ninetailed Experiences, you can now utilize A/B testing (also A/A and A/B/n tests) to fine-tune your message and ensure it reaches the people who matter most.

We make it easy to set up and manage your A/B tests:

  • All the workflow happening inside your headless CMS

  • No dependency on developers

  • Create and publish experiments in minutes, not in days or weeks

Connect Seamlessly Easy with Your Analytics Tools to Analyze Your Results

Ninetailed makes it easy to connect with your analytics tools to get insights into your A/B testing results. With our composable MACH architecture approach and native analytics connections, you can get started in minutes and see how your tests are performing.

Our connections with analytics tools are designed to give you the most insights into your results. You can see how your tests are performing, what variations are winning, and what changes you need to make to improve your results.

Profitable Growth: Get More Conversions from the Same Traffic

If you're looking for a way to get more leads, more revenue, and higher engagement from the same traffic, Ninetailed is your solution. With our new A/B testing capabilities, you can split your traffic between different versions of your content to see which performs better. Plus, our personalization capabilities let you tailor your content for each individual visitor, ensuring that they see the information that's most relevant to them.

You can even combine A/B testing and personalization to scale up your customer experience optimization. For example, you could use A/B testing to find the best version of your personalized content for each customer segment. This would allow you to optimize your content and digital experience for every visitor, which would lead to better results overall.

Expanding Our Team

At Ninetailed, we don't just make great technology; we also build a culture that encourages us all to dream bigger…

We're excited that the new investment round will also allow us to expand our team and continue building the world's best personalization and experimentation solution for the composable MACH architecture.

With this new investment, we're committed to continuing our mission of helping organizations deliver amazing experiences to their customers through personalization and experimentation. We believe that this is the key to unlocking the full potential of the composable MACH architecture, and we're looking forward to continued success in this space.

For this reason, with this new round of funding, we're looking to add more talented engineers, success managers, product managers, and marketers to our team.

"At Ninetailed, we value flexibility, which is why we're a distributed tech company. This allows us to hire the best people, give our employees the freedom to choose where and when they want to work, and let them figure out how to balance work and life in the best way for them.” - Andy Kaiser, CEO of Ninetailed.

We also say great things happen when you step up and take responsibility. At Ninetailed, we don't just make great technology; we also build a culture that encourages us all to dream bigger, take ownership, and make a positive difference in everything we touch.

Ready to take ownership and make a positive difference?

Check our open positions 🚀

Adding New Technology and Solution Partners

“The commerce stack has evolved significantly over the past several years with the composable architecture and rendering at the edge. The Ninetailed team is fully seizing this opportunity and creating an experience that has not been possible before, delivering a superior experience and value for both customers and consumers,” says Thomas Lueke, Partner at Cherry Ventures. “It is impressive that the team has already been able to close significant customers in its first year, from startups to Fortune 500 companies in a range of industries, including B2B SaaS, FMCG, e-commerce, and FinTech, and we are excited to continue our support”.

As we continue to grow and expand our business, we are always looking for new technology and solution partners to join our network. Adding new technology and solution partners to our network is a key part of our growth strategy.

Contentful, Hygraph (previously GraphCMS), Storyblok, Albacross, Stackbit, Apply Digital, Orium (previously MyPlanet)

These are just a few of our technology and solution partners.

This new investment round will also allow us to add even more partners and continue providing the best possible service to our customers, and with the help of our new partners, we'll be able to do just that.

We're excited about this opportunity to expand our reach and impact.

Adding new technology and solution partners will also allow us to offer even more comprehensive solutions to our clients and customers. We believe that this expansion will be beneficial for everyone involved, and we can't wait to see how it unfolds.

"I was excited about Ninetailed from the minute I hit their docs, and even more so when reaching out to them. It's a fast, real-time decision engine that fits exactly right in the modern web stack. With the Ninetailed - Stackbit integration, we’re bringing back visual, on-page editing of personalized experiences that are actually convenient to use. In fact, the integration gives businesses the most streamlined experience I know of, and I've been working in personalization for a decade.” - Elad Rosenheim from Stackbit.

If you are a company that specializes in composable MACH technology or solutions that could benefit our customers, we want to hear from you. Please get in touch with us so we can discuss how we can work together. We look forward to hearing from you!

Want to Learn More About Personalization and A/B Testing?

Get in touch to learn how Ninetailed personalization and experimentation works within your workflow

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