Podcasting is a great way to learn while you're on the go.
And with personalization being one of the biggest trends in business today, there are a lot of great podcasts out there that can help teach you different aspects of this important topic.
Whether you're a marketer looking to improve your targeting or personalize your customer experiences, or you're just curious about the latest trends in the digital experience space, these podcast episodes about personalization will give you insights and ideas that you can apply to your own business.
These podcasts will feature interviews with experts from various companies and industries and help you understand how personalization works and what benefits it can bring to your business.
There are tons of great podcasts out there about personalization, and we've rounded up the best 13 episodes for you.
So whether you're just starting out or looking for some new ideas, be sure to check out these top podcast episodes:
1. On Page Personalization Takes Technology and Know-How
Andy sees two things that marketers need to really get personalization dialed in for their users and their brands. The first is the technology and the second is knowledge.
In this episode, Andy Kaiser, CEO and Co-Founder of Ninetailed joins Alex Belding, the host of The Headless Marketing Show.
Throughout the podcast, you’ll listen to the challenges of attempting to personalize legacy tools and outdated technology, as well as the advantages of embracing modern technologies such as headless CMS.
Last but not least, in the podcast, you’ll hear the need of respecting the end-user and personalization in a manner that improves the user’s or customer’s experience - as Andy mentioned, and I'm quoting here, "no one wants to be creepy."
In this episode of the Customer First podcast, participants
Amanda Hicks, Partner, Customer Brand and Marketing Advisory, KPMG Australia
Tom Lurtz, Partner, KPMG in Germany
Paul Henninger, Partner and Head of Lighthouse, KPMG in the UK
discuss personalization and how businesses may create proactive, one-on-one interactions with their users that meet their expectations without jeopardizing their trust and confidence in the brand.
They also highlight how, in the future, brands must be careful and methodical in their data usage, constantly presenting the obvious advantage to the customer.
3. Hyper-Personalization, Transformation, and CX Innovation
In this episode, Dr. Julian Raabe, an expert partner at McKinsey & Co, joins Mark Hillary and Peter Ryan, hosts of the CX Files show.
In the podcast, Julian talks about recent McKinsey research in:
CX innovation, and
4. A Conversation about Personalization for a Headless CMS
In this lively conversation between Marcelo Lewin and Andy Kaiser, founder of Ninetailed, chat all about personalization, how it works, what tools you should be aware of, and how to incorporate it into a headless CMS.
Moreover, in this episode, Marcelo and Andy talk about:
drawbacks of personalization
the balance between personalization and privacy
required tech stack for meaningful personalization
headless CMS personalization
importance of a structured and scalable content model in headless CMS for personalization to work properly
5. Don't Just Personalize, Get Personal
In this episode, Kristina Jaramillo joins the host of The Customer Experience podcast, Ethan Beute to talk about the difference between personalized and personal ABM — and why the key is customer experience.
Kristina and Ethan talk about:
what putting the customer first really means
personalized vs. personal account-based marketing
the relationship between account-based marketing and customer experience
When marketing speaks to one-to-many, we’re addressing industries. When we speak to one-to-few, we’re addressing personas. But personal relevance in one-to-one messaging means that we speak to how unconsidered gaps will affect that individual specifically.
6. Personalizing the Customer Experience by Providing Choice
This episode covers an interview with Holly O'Neill, Bank of America's Chief Client Care Executive and Head of Consumer Client Services.
She discusses how to capitalize on customer feedback, how to increase communication during times of change, and how to personalize the customer experience at scale.
The key takeaway from her discussion is that personalization at scale can be done by providing options for how customers interact with your business.
“Customer experience means first and foremost we’re making sure that no matter what the customer wants, we’re delivering it. It’s making sure we’re making it as easy for them as possible. So delivering an exceptional experience, really being there for them around delivering for their priorities. What’s their agenda? What are their life priorities? And how do we enable them to meet and exceed their goals?”
7. The Hyper-Personalized Experience
Hyper-personalization is one of the newer buzz words out in the business world today – a practice that utilizes artificial intelligence to deliver highly personalized content and experiences in real-time at an individual level.
It’s another way for brands to connect with their customers and a potential "tool in the box" for customer experience professionals.
In this episode, host Steve Walker brings guest Melissa Drew, an associate partner at IBM, to explore how artificial intelligence might take personalization to the next level.
8. How to Leverage Data to Improve Personalization
Customers now want businesses to remember their likes and dislikes, which means personalization is essential, particularly in e-commerce. Delivering a strong personalized experience begins with effectively utilizing customer data to understand their needs and demands and then adjusting the experience in real-time.
Julie Penzotti, a principal data scientist at Zulily, joins Blake Morgan to talk about data and personalization on The Modern Customer Podcast.
Personalization has never been more important to customers. However, marketers have never had as much access to data as they have now. Brands can provide extraordinary experiences that meet and exceed consumer expectations utilizing data and new technologies.
Penzotti says all companies can and should leverage data regardless of industry or size. Brands don’t have to jump into collecting billions of pieces of data every day. Penzotti recommends starting small with simple analytics. A deep exploratory data analysis can provide insights into customers' preferences and buying patterns and highlight simple solutions that can impact customer experience.
9. Personalizing the Experience with Journey Analytics
In this episode, Mike and Paul, the podcast's hosts, are joined by Dan Magestro from West Monroe's Analytics.
The trio discusses "journey analytics," which includes the value of using data to help personalize customers' experiences with organizations by measuring and understanding the current experience, as well as predicting and prescribing "next best actions" within experiences to deliver a more effortless experience.
10. How Real Is Real-Time Personalization?
We hear the phrase "real-time personalization" a lot, but what exactly does it mean? And how might technology assist marketers in creating moments that actually connect with customers?
This episode of The Marketing Cloudcast is trying to answer these questions with expert marketers:
Jose Cebrian - Senior Vice President Marketing Strategy, Merkle
Lisa Tan - Chief Marketing Officer, Reverie
Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie
11. Data Driven Customer Experiences
Here is another episode from The Modern Customer Podcast.
In this episode, Blake Morgan welcomes Lisa Arthur, CMO of Teradata Applications to look at personalized customer experiences from a different angle.
Fragmented customer experiences have made it challenging for customer experience professionals looking to leverage big data. Have you ever bought a pair of shoes online and then it follows you for a few months? This is the challenge with personalization today. Personalization hasn’t delivered relevance and hasn’t given us a different approach. What’s supposed to be personalized is still mass marketing and with that mass customer experiences. Companies today need to tear down siloes and untangle that data hairball—for the sake of customer experience.
12. The Personalized Experience
In this episode, host Steve Walker welcomes Shane Murphy Reuter from Intercom to discuss the importance of personalizing the customer experience.
The customer experience professionals have many tools at their disposal, but few are as effective as the ability to instantly adjust to a customer's demands and offer a great experience.
The importance of personalization cannot be overstated.
However, the question is:
How do you develop the relationships required to help deliver a personalized experience that differentiates your company from the rest?
The duo, in this episode of The CX Leader Podcast, is trying to find an answer to this question.
13. How To Use Data to Create Personalized And Scalable Experiences
Companies now have more potential than ever before to provide individualized consumer experiences, thanks to a plethora of customer data. However, developing a one-of-a-kind experience for each individual might take a significant amount of time and money.
Bryan Flores, Group Vice President of Marketing & Strategy at Frontier Communications, joins Blake Morgan for this episode.
Bryan says modern companies don’t have to choose between individualized experiences and scaled experiences. By leveraging data, they can have both. Taking advantage of data makes employees’ and customers’ lives easier and helps everyone get a customized experience, no matter how many customers there are.
The Bottom Line
You may know that personalization is key to an effective customer experience.
But what are the best ways and recent trends to personalize your content for each individual recipient?
Check out these thirteen must-listen podcast episodes for some great ideas! From using data to create targeted content, these podcasters have tons of tips for you.
So whether you're just getting started with personalization or you're looking to take your efforts to the next level, whether you're a podcast newbie or a seasoned listener, be sure to give these episodes a listen. You won't regret it!