• Announcement

Scale Up Your ABM and B2B Personalization with Ninetailed - Albacross Integration

Esat Artug
Esat Artug
May 3, 2023 · 4 min read
Ninetailed - Albacross Integration

It's time to take your account-based marketing personalization and B2B personalization efforts to the next level.

We are excited to announce the integration of Ninetailed and Albacross, two marketing powerhouses that have joined forces to deliver unmatched experiences to businesses of all sizes.

This new integration combines the unique features and benefits of both solutions, offering customers the ultimate tool for scaling their ABM, intent, and firmographic data personalization efforts.

Say goodbye to disjointed data and hello to a seamless integration that delivers unprecedented personalization and engagement for B2B companies.

Read on to discover how this integration can help you boost your marketing results, drive profitable business growth, and unlock your business's true potential.

B2B Personalization with Firmographic Data

In an industry where B2B companies are thriving, implementing personalized communication has become increasingly crucial.

The use of firmographic data to create tailored digital customer experiences has emerged as a key strategy to achieve success.

A successful B2B marketing campaign requires a tailored message that resonates with your target audience, addressing their specific needs and wants. With the integration of Ninetailed and Albacross, businesses can leverage valuable information such as company size, industry, location, and revenue to create personalized messages that make an impact.

— Andy Kaiser, CEO of Ninetailed

By combining the powerful features of Ninetailed and Albacross, B2B companies can glean insights into the intent and behavior of their prospects and leads.

For instance, a fintech software firm could use industry data to send tailored messages to different visitors based on their industry verticals, all while highlighting the product's value proposition.

Headline Personalization Example (Adyen) - After
Headline Personalization Example (Adyen) - Before

This integration provides a thorough shift in digital customer experience in the B2B domain by bridging the gap between what customers want and what businesses provide.

As a result, businesses that use this integration can optimize their customer experience by delivering relevant and engaging content that meets their clients where they are.

Learn more about this by checking out B2B Personalization Examples we curated for you.

Take Your ABM to the Next Level with Website Personalization

Account-based marketing is a strategic approach that focuses on specific organizations and individuals rather than treating entire markets as a single entity.

And when it comes to ABM, relevance is key. In order to make the most of your time and resources, it's important to focus on leads that are most likely to convert.

Personalization can help you do just that.

As the account-based marketing movement continues to grow, B2B marketers are under pressure to deliver more personalized and targeted content to their target accounts. However, only a few are able to achieve account-based marketing personalization at scale.

To truly personalize your ABM communications, you need a tool that can give you a detailed insight into each account and another tool that creates personalized experiences.

This is where Ninetailed and Albacross come into play. The integration of two solutions enables the following:

  • You can tailor the headline messages for the different target accounts

  • You can personalize the social proofs for each target account by using relevant logos, reviews, and testimonials to match not only their wants and needs but also their industry, company size, location, etc.

  • You can personalize featured case studies and success stories — you are making it clear that you care about their interests and needs

If you're looking to take your ABM strategy to the next level, using Ninetailed with Albacross is a powerful combination of intent data and personalization — enabling you to create a truly personalized experience for each of your accounts.

Learn more about Account-Based Marketing Personalization Tactics.

Give It a Try

The integration of Ninetailed and Albacross makes it easier than ever to leverage firmographic data and create personalized experiences for your customers. With the help of this integration, you can:

  • create B2B personalization with firmographic and intent data

  • take your ABM initiatives to the next level with website personalization

For more information on how to make the most out of this integration, check out our docs. You can also contact our team if you have any questions or need help getting started.

Want to Learn More About Personalization and A/B Testing?

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