• Announcement

Bringing the RudderStack Data Inside CMS with Our New Connection

Esat Artug
Esat Artug
April 8, 2024 · 5 min read
Bringing the Rudderstack Data Inside CMS with Our New Connection

We are thrilled to announce our latest and newest connection that allows you to leverage your RudderStack data inside your CMS.

With this integration, we are taking another step toward seamless data utilization and activation with Ninetailed for personalization and experimentation within your CMS.

We all know that customer data is the lifeblood of any business.

  • It provides valuable insights into customer behavior, preferences, and trends.

  • It helps businesses understand their customers on a deeper level, enabling them to create personalized experiences that resonate and build lasting relationships.

However, the true power of customer data lies not just in its collection but in its effective activation across various tools and platforms. This happens when data flows seamlessly from one tool to another, eliminating silos, enhancing efficiency, and creating a unified view of the customer.

The new connection between RudderStack and Ninetailed unlocks this potential.

By bringing RudderStack data into your CMS, we are bridging the gap between customer data and content. This means you can now use your RudderStack data for personalization and experimentation within your CMS using Ninetailed, transforming how you engage with your customers.

Make the Most of Your CDP Investment with Personalization

The value of using CDP data for personalization cannot be understated for Contentful, Contentstack, Hygraph, and other CMS users.

The CDP's ability to capture, organize, and analyze customer data from various touchpoints provides a unified view of the customer. This comprehensive understanding allows businesses to activate all these data with Ninetailed to create highly personalized experiences that resonate with their audience, driving engagement, loyalty, and, ultimately, more revenue.

A CDP is equipped with innate tools that foster a uniform data schema, defining precise naming conventions compatible with systems like Ninetailed. This uniformity becomes a crucial asset when generating reports, guaranteeing everyone is on the same page. For example, terms like "add to cart," "cart added," and "products added" might all denote the same action. However, a standard naming structure removes any potential ambiguity.

RudderStack, acting as the gateway for data, manages an immense volume of customer data points annually. It scrutinizes this data to confirm it aligns with anticipated events. If an event is incorrectly named or unforeseen, RudderStack has the capability to highlight this, thereby preventing the infiltration of incomplete data into Ninetailed (where it would be activated to create personalized experiences).

Major Benefits of Using CDP Data for Personalization with Ninetailed

  • Right Content to the Right Person: By leveraging CDP data, you can gain a deep understanding of your customers' behaviors, preferences, and needs. This enables you to tailor your content and deliver highly relevant experiences to each individual customer, essentially ensuring that the right content reaches the right person at the right time.

  • Profile Enrichment for Personalization: CDP data can significantly enrich customer profiles by providing a comprehensive view of their interactions across various touchpoints. This enriched profile data fuels personalization by allowing businesses to create more nuanced and detailed customer segments, thereby facilitating highly targeted and personalized marketing strategies.

  • Omnichannel Journeys: With CDP data feeding into Ninetailed, businesses can create consistent and seamless customer experiences across all channels — be it web, mobile, or email. This is crucial in today's connected world, where customers interact with brands across multiple platforms. By ensuring a unified and personalized experience across all these channels, businesses can significantly enhance their customer engagement and loyalty.

Personalization Brings Higher ROI from the Customer Data

Ace & Tate increased its main navigation CTR by 87% on mobile

Ruggable increased its conversions by 25% for visitors coming from paid campaigns

Pets Deli boosted its conversions by 51% by targeting its customers based on their loyalty

Kraft Heinz saw a 75% increase in conversions by targeting visitors based on their location

Personio had a 2x jump in conversions by targeting its website visitors based on their company size

The list goes on like this 😉

There is a secret sauce for this.


Personalization is a significant driver for higher ROI from content and customer data investments. According to multiple sources, personalization strategies rooted in data-driven insights have demonstrated a substantial impact on revenue, brand loyalty, and customer acquisition and retention.

Investing in personalization not only elevates the customer experience but also significantly boosts business performance.

Looking Forward

As we look to the future, at Ninetailed, we’re committed to simplifying personalization and experimentation.

We understand that the key to unlocking maximum value from your content and data investments lies in making these processes as streamlined as possible. Our goal is to help you create highly personalized experiences for your customers, derived from data-driven insights that yield higher engagement and conversion rates.

We are dedicated to continuously refining our platform and integrating with the best tools in the industry to ensure that you can leverage our solutions effectively. By doing so, we aim to empower businesses to transform their customer data into actionable strategies, leading to a significant increase in ROI.

With Ninetailed, rest assured that your journey toward successful personalization and data-driven decision-making is well-supported and destined for success.

Want to Learn More About Personalization and A/B Testing?

Get in touch to learn how Ninetailed personalization, experimentation, and insights works inside your CMS

Keep Reading on This Topic