A Knowledge Hub for Digital Experience Optimization

Compare two versions to find which one converts more

Test more than two versions to find the best

Learn what makes Agile CMS different from other CMSs

Get the lowdown on app personalization and how you can use it

Learn how to leverage anonymized data for your marketing campaigns

Identify any discrepancies between the two versions

Find out what is AOV, the meaning behind it in e-commerce

Generate more revenue from fewer, bigger deals by aligning your sales and marketing

Learn everything you need to know about APIs

Learn the who, what, and why of audience segmentation

All content can and should be treated as a discrete piece of data - an "atom"

Tailor ads to individual users based on their personal characteristics and preferences

Take your account-based marketing strategy to the next level with personalization

Learn everything you need to know about API-first headless CMSs

Users who actively use your product or services

This area is the "prime real estate" because it's the first thing visitors see when they land on a site

Computational models inspired by the biological neural networks found in the human brain

Tendency to rely too heavily on automated systems, even when they provide incorrect information

Utilize consumer behavior data to make personalized suggestions for products or services

Process of creating, publishing, documenting, and analyzing APIs in a secure and scalable environment

Technologies that enable advertisers to deliver targeted and relevant ads to consumers

A teaching approach that uses technology to personalize the learning experience for individuals

Identify and target groups of consumers with similar buying patterns or behavior

Ensure that you're providing the best possible experience for your users

Improve your website's performance by understanding your bounce rate

The bottom of the funnel is often referred to as the "point of purchase"

Bayesian methods allow to combine prior knowledge about a problem with new data

Behavioral personalization can create a more seamless and engaging experience

Discover why B2B personalization is the key to making your content work for you

Analyze large data sets to uncover patterns, trends, and other insights

Content that is positioned below the horizontal fold line on a page

Level of interaction and connection that a customer has with a brand

Process of displaying relevant content, offers, and ads based on previous browsing behavior

A critical aspect of business that involves the collection, analysis, and presentation of data to support decision-making

The use of various techniques and tools to extract insights from data

Stay ahead of the curve and keep your personalization and advertising efforts going strong

Have the flexibility to choose the individual components that best meet your needs

Enable your business to unify customer data from multiple sources

Keep track of sales, marketing, and customer service interactions

A CMS provides an easy-to-use interface for creating and editing content

Create content that is not only relevant to your audience, but also timely and useful

Have a clear understanding of your competitors in order to be more successful

Content delivery is the process of delivering content to an audience

Analyze a user's activity and determine which content to recommend to them

Increase the percentage of website visitors who take the desired action

Learn everything you need to know about content personalization

Use customer relationship management (CRM) data to tailor interactions with individual customers

Create a visual representation of the steps your customers take to interact with your business

Learn everything you need to know about composable personalization

Learn everything you need to know about the content management platform

Combine content data from different sources and backends into a single repository using APIs

Design and respond to customer interactions to create a positive impression of your brand

Understand and analyze the data contained within the content

Learn everything you need to know about content modeling

Learn everything you need to know about composable architecture

Learn everything you need to know about composable DXP

Coordinate customer interactions across multiple touchpoints in order to create a seamless, personalized experience

Provide a baseline against which to compare the experimental group results

Learn everything you need to know about customer churn, also known as customer attrition

Assign credit for a conversion to the touchpoints that played a role in influencing the sale

Track and measure progress and performance of customer cohorts over time

Description of a customer based on data and analytics

Metric that represents the total value of a customer to a business

Software development practice where code changes are continuously tested and deployed to production at any time

Regularly integrate code into a shared repository

Testing of a website or application on the client's browser

Allow individuals to make choices in designing their own experiences or products

Easily navigate and discover relevant content on a specific topic

Technology, processes, and people that support the creation, management, delivery, and governance of digital content

Organize structured content into feeds that can be easily used by other parties

Analyze and improve the quality of online content

Gather information from a large group of people

Process of planning, creating, storing, archiving, and deleting content that is used within an organization

Programs designed to simulate human conversation in order to provide automation

A tool that helps businesses create and distribute high-quality content to engage their target audience

Increase the percentage of website visitors who become customers

Ensure that the test or measure accurately measures the specific skills or knowledge

The illegal use of copyrighted material without the permission of the copyright holder

An individual or team responsible for overseeing the creation and distribution of content

The process of reviewing and approving digital content to ensure quality, accuracy, and compliance

In order to make smart business decisions, you need accurate and high-quality data

Identify your ideal customers based on demographic data

Present the same piece of content differently to different people

It includes everything from how data is collected and stored to how it is used and shared

It helps ensure that digital content is well-organized, accessible, and secure

Dynamic ads can target specific demographics, interests, or even individual users

Tailor a website's content and design to fit each visitor's individual needs and preferences

Add additional information to data that already exists

Learn how to transform your business with the power of digital customer experience

Turn raw data into actionable insights that can be used to inform marketing strategy and drive business decisions

Learn everything you need to know to estimate future demand for a product or service

Dive into everything you need to know about data lakes

Find out everything you need to know about data warehouses

Everything you need to know about data vault technology

Make it easier for others to use the data or to allow others to contribute to it

Learn everything you need to know about the data management platforms (DMPs)

Separate the presentation and data layers of your website or application

A tool that allows you to distribute and deliver digital content to your users

Process of creating, organizing, storing, and distributing digital content in a way that maximizes its value

Learn everything you need to know about digital experience platforms (DXP)

Intermediaries between businesses and consumers, providing a range of services to facilitate the transfer of data

A type of machine learning algorithm that uses complex neural networks

Creating a positive and seamless experience for users is essential

Information that is explicitly stated or revealed

Automatically send and manage email campaigns

Create a more personalized shopping experience for your customers

Tailor your email communications to each subscriber's specific needs and interests

Buying and selling of goods and services online on an enterprise level

Create a customer experience that will keep them coming back for more

Ensure that your email campaigns are effective and efficient

Gain valuable insights into the activities and behaviors of your customers

Concept that focuses on the customer's experience with a company or brand

A type of content that remains relevant and useful to your audience for a long time

Process of extracting data from various sources and transforming it into a format that can be loaded into a database

Design a digital experience architecture to create a positive impression of your brand

Learn everything you need to know about the experience layer of the composable MACH architecture

A marketing strategy that allows businesses to capture the attention of potential customers who are about to leave

A powerful way that businesses can use to connect with their customers on a deeper, more personal level

Data that a company collects about its own customers

Learn how to use firmographics to gain a deeper understanding of your customers

Tailor content and marketing messages to a specific company or organization

Test multiple variations of a feature to deliver the best possible user experience

Learn everything you need to know about forms

Learn everything you need to know about feature flag

Learn everything you need to know about feature rollout

A measure of how well a forecasting model can forecast future values

Divide customers into distinct geographic units, such as regions, counties, or cities

Tailor your content and experiences to a specific geographic location

Learn everything you need to know about GDPR

Learn everything you need to know about GraphQL

Learn everything you need to know about git-based CMS

Learn everything you need to know about growth hacking

Learn everything you need to know about geo targeting

Decouple the back-end from the front-end

Divide the market into smaller, more manageable segments

Use technology to personalize content and messages to an individual level

Power any type of digital e-commerce experience, whether it’s a website, a mobile app, or something else

Deliver personalized content to users without using a traditional CMS

Grab visitors' attention and give them an idea of what the site is about

Learn everything you need to know about headline testing

Learn everything you need to know about heatmaps

Data that is generated based on our interactions with devices and online services

Create a detailed description of your perfect customer

Understand the person's or organization's buying intentions

Automatically generate tailored variations of an image for each user

Ensure that your content is accessible to a global audience

Deliver information or prompt users to take action within the app

Additional revenue that is generated from new or existing customers

Create experiences tailored to the specific needs and wants of an individual customer

Web development architecture that uses JavaScript, APIs, and Markup

Adapt a product or content to a specific market or locale

Make a good first impression and optimize it for conversions

Group of people who share similar characteristics with your current customers

Add additional data points to a lead in order to better qualify or target the lead

Find the probability that a customer will buy a product or service

Reduce the amount of time and resources that are needed to test a hypothesis

The process of experimenting with different versions of a landing page to determine which version performs better

Improve your marketing efficiency and effectiveness with automation

Combination of marketing technology tools and platforms that work together

Contacts that have been identified as having a higher likelihood of becoming customers

Everything you need to know about MACH architecture

Use multiple channels to reach and engage with your customers

It's where you need to speak to your potential customers' specific needs and pain points

Divide the market into very small, distinct groups based on shared characteristics

Specific actions that a website visitor takes that indicate interest in your product

Create personalized customer experiences that meet the customer's needs at multiple touchpoints.

Identify large groups of people with similar characteristics

A major goal that a website or app visitor completes

Test different combinations of elements on your website or other marketing materials

An approach to content design that involves breaking down your content into smaller, more manageable chunks

Learn everything you need to know about microservices and microservices architecture

Discover everything about monoliths and monolithic architecture

A small-scale software-as-a-service business or product

A smaller website that is focused on a specific topic or campaign

'How likely are you to recommend our company to a friend?'

Determine the difference or association between the two groups or variables

A holistic approach to marketing that considers all touchpoints a customer has with a company

Tailor messages and offers to meet the specific needs of an individual customer

Learn everything you need to know about omnichannel personalization

Gain insights into how your visitors are engaging with your site

Visitors that originate from unpaid search engine results

The ultimate guide to getting started with personalization

Analyze customer data and produce individualized recommendations

Create a semi-fictional representation of your ideal customer

Learn everything you need to know about personalization maturity model

Divide consumers into groups based on shared psychological characteristics

Use data and analytics to anticipate what a customer wants or needs

Tailor your prices to each individual customer

Learn everything you need to know about privacy

Any information that can be used to identify an individual

A strategy that focuses on using a company's products or services as the primary driver of customer acquisition

The combination of physical and digital elements in the shopping process

A powerful tool that uses data to make predictions about future events or behaviors

A personalization strategy that focuses on an individual's personality, values, interests, and lifestyle

A type of market segmentation that uses data and predictive analysis

Providing people with relevant digital experiences based on their presumed affiliation

Software components that represent a well-defined business capability

Messages sent directly to users' devices through an app or website

A type of software application delivered through the web, built using common web technologies

Method to gradually collect data about a prospect over time

Numerical data to gain insights into a given population

Data that captures people's opinions, attitudes, behaviors, and beliefs

Learn everything you need to know about qualified leads

Create a connection with customers that is relevant and timely

Use algorithms to predict what your customers might want to buy

Automate processes by using pre-defined rules or "if/then" statements

As soon as someone visits your website, serve personalized content

The traffic comes from other sources that link to your site

Learn everything you need to know about real-time website personalization

A text format that allows for the inclusion of different types of formatting

A data management process used to copy data from a warehouse into data sources

Data that is someone else's first-party data

Determine the appropriate sample size for your test

It's the first step in the sales process, and it allows businesses to focus their resources

Run the server on the cloud and dynamically manages the allocation of resources

Everything you need to know about segmentation

Tailor search results to a user's individual preferences

Simplify the process of retrieving and analyzing information

Organize your content so that it can be easily found, used, and repurposed

Method of comparing two versions of a webpage or app to see which one performs better

A tailored, individualized approach that businesses use to deliver their services

A process that businesses use to guide their customers toward making a purchase

Use text messages as a way to communicate with customers

A marketing strategy that involves using sales and other revenue-generating activities to drive overall business growth

A type of CMS that uses serverless computing to manage and store website content

Any type of digital content that does not change based on user input or other factors

A measure of how likely it is that the results of a statistical test were due to chance alone

A software delivery model where a software application is hosted by a third-party provider

A type of software as a service that is specifically designed to meet the complex needs of large organizations

Set of measures and practices used to protect data and applications hosted in a SaaS environment

Process of promoting and selling software as a service (SaaS) products

Learn everything you need to know about software development kits

The process of designing, describing, and managing solution engineering in relation to specific business problems

The process of gathering, analyzing, and using data to provide insights into sales performance and market trends

The process of estimating future sales

Third-party data is collected from a variety of sources

Divide a market into distinct groups based on their technology usage

Identify and segment potential customers for a product or service

Learn what technographic personalization is

The first stage in the marketing funnel

Group of people that a business wants to reach with its marketing efforts

Information that is captured from transactions

Learn everything you need to know about type 1 and type 1 errors

Automatically sent emails to a recipient based on their interactions with your brand

Automated and triggered emails by some sort of action that the recipient has taken

The words "translation" and "creation" are combined to make the word "transcreation”

Visualize the steps a user takes to complete a task

Information that doesn't have a predefined format or structure

Measure how often users interact with your content, product, or service

Map out the specific steps that a user takes to complete a task

Have a 360-degree view of a customer that includes all their relevant data points in one place

It is important to ensure that each customer is given a unique identifier to provide the best possible experience

Tags that you add to the end of a URL to track specific metrics in Google Analytics

The number of distinct individuals visiting a site over a given period

Get your content shared rapidly and widely by users

Understand the differences in measurements and observations

Create tailored videos for specific audiences and accounts

Learn your users' behavior and how they interact with your site or app

A statement that explains what benefits a product, service, or company can provide to its customers

Processes that involve using technology to sell products or services remotely instead of in person

A process that enables businesses to capture customer feedback and opinions about their products or services

Allow applications to subscribe to events

Allow websites to send messages directly to a user's device

Learn everything you need to know about improving the performance of a website

Learn everything you need to know about web personalization

Customer data that is willingly and voluntarily shared with an organization