What Is Macro Conversion
Macro conversion represents the number of people who take the desired action on your website or landing page. This could be anything from making a purchase, becoming a paying customer, or subscribing to a service.
What Is the Difference Between Macro Conversion and Micro Conversion
A macro conversion is defined as a major goal that a website visitor completes, such as making a purchase or filling out a contact form. Micro conversion, on the other hand, is a minor action that a website visitor takes that does not necessarily lead to a sale or inquiry but helps move them further down the marketing funnel.
Macro conversions are the large-scale goal conversions that you want your visitors to take. For example, a macro conversion would be completing a purchase if you're selling a product online. A macro conversion would be submitting a contact form if you're running a lead generation campaign.
Micro conversions, on the other hand, are smaller actions that visitors take on your site or landing page. They don't necessarily lead to a sale or submission but are still important indicators of engagement and interest.
For example, if a visitor adds an item to their shopping cart but doesn't complete the purchase, that's a micro conversion. If a visitor reads a blog post all the way to the end, that's a micro conversion.
Both macro and micro conversions are important in marketing. Macro conversions are obviously the ultimate goal, but micro conversions can be just as valuable in understanding your audience and optimizing your campaigns.
Why Are Macro Conversions Important
There are a few key reasons why macro conversions should be a key focus for your business:
They directly impact your bottom line. Macro conversions are the actions that will have the biggest impact on your revenue, so it’s important to track and optimize for them. By increasing the number of visitors who take a macro conversion action on your site, you’ll see a direct increase in revenue.
They indicate customer intent. When a visitor takes a macro conversion action on your site, it indicates that they’re further along in the buying process and are more likely to convert into a paying customer.
They can be a leading indicator of success. Increasing the number of macro conversions on your site can be a leading indicator of success for your business. If you see a sustained increase in macro conversions, your business will likely grow
How Do You Calculate Macro Conversions
Macro Conversions Rate = Total number of macro conversions / Total number of unique visitors * 100.