Below the Fold

What Is Below the Fold

Below the fold is a term often used in the design and layout of newspapers, magazines, and websites. It refers to the content that is positioned below the horizontal fold line on a page. This can make it more difficult for readers to see this content without scrolling down.

As people tend to skim online content, anything below the fold can often be overlooked. This is why it's important to consider what you want to place above and below the fold when designing your pages. You'll want to put your most important content above the fold so that it's more likely to be seen by visitors.

While the term below the fold has been used for many years, it's becoming less relevant in today's world. With the rise of mobile devices, people are now viewing the content in a variety of different ways. The horizontal fold line is no longer as important as it once was. What's important is making sure your content can be easily viewed and consumed on any device.

So what does this mean for digital marketers? It means that we need to pay attention to how our content looks on all devices. We can't rely on the old adage of "putting everything above the fold." Instead, we must create responsive designs that look great on any screen.

It's also important to keep in mind that people often consume content in different ways. Some will read every word, while others will skim. As digital marketers, we need to ensure our content is easy to consume, no matter how someone reads it.

The term below the fold is still used occasionally, but it's not as important as it once was. With the rise of mobile devices and changing user behaviors, we need to focus on creating responsive designs and easy-to-consume content. That's what will really matter to our audiences.