Help your customers get more value out of your product with relevant content like webinars or educational content.
Your existing customers are unlikely to benefit from a sales-heavy website. Because your clients are already familiarized with your website and product. They are more likely to ignore the content, so you must find a unique way to pique their interest.
You can, however, continue to provide them with content and relevant information that will keep them interested and engaged. A new customer is more likely to be interested in how-to guides, whereas a long-term customer may be interested in product updates.
You can accomplish this by including a sticky banner or modal on your website or even put their name in the headline or navigation.
Personalizing the website to existing customers increases retention, engagement and brand awareness, while also ensuring that new visitors see conversion-focused content and sign up as leads.