Using Personalized Content to Supercharge Conversion Rates
Pets Deli, a market leader in the European D2C pet food industry, recognized the power of personalization and took a strategic approach towards it by analyzing its customers' past purchasing behavior.
For each customer segment, Pets Deli created a unique set of prices and promotions — ones that resonated with the specific needs and preferences of that group.
![Pets Deli E-commerce Success Story Ebook](https://images.ctfassets.net/a7v91okrwwe3/WXsI1k6s8UPUzUzEzKtj6/25ca994b77f9b36969cb42b575f2e36b/personalized-content-conversion-rate.jpg?fm=webp&q=75&w=1920)