The Objective of Personalization Based on Referrals
Improve the relevance of a landing page for affiliate referrals, partners, or sponsored blogs.
How to Personalize for Affiliate Referrals, Partners, or Sponsored Blogs
Personalizing the experience for affiliate or partner channel traffic can be a nice way to help bridge the gap from where they were to where they are.
Welcome affiliate traffic to your site. If the affiliate channel suggests it, include a specific use case in your content. For example, "G2Crowd viewers, find out why we have 5 stars." Use the page content to elaborate on how your solution addresses the visitor's use case based on their affiliate source.
Effects of the Personalization Strategy
Personalizing the user experience for affiliate or partner channel traffic increases engagement, brand awareness, and conversion rate.