This periodic table glossary provides definitions and descriptions of core concepts related to the MACH, composable, and digital experience fields. 

Periodic Table for Composable and MACH Concepts | Ninetailed

Periodic Table of Composable MACH Architecture

email

HS/00: Newsletter Signup

Contentful customers interested in personalization

Audience for Contentful

Visitors showing interest in financial content, potentially indicating professional affiliation with the financial sector.

Financial Sector Affinity

Segmentation Test for Contentful

Nientailed for Dog Owners

Pet Owners

Cat Owners

Dog Owners

ABM for Lululemon

ABM for IKEA

ABM for Sephora

People who clicked on any of the package CTAs

Pricing Intent

Pricing Intent (Scale)

Pricing Intent (Core)

Pricing Intent (Start)

ABM for P&G

ABM for Danone

ABM for Yum!

[ABM] Company - Constant Contact

[ABM] Company - Miro

[ABM] Company - Autodesk

This Audience tracks all users that have signed up to Xperience Pulse.

Signed up to XPulse

This audience segment includes visitors who have considering purchasing a personalization solution, experimentation platform, A/B testing tool, or Ninetailed. 

Funnel 300 - Consideration

This audience segment includes visitors who is in exploration stage for personalization, experimentation, A/B testing, or Ninetailed. 

Funnel 100 - Exploration

This audience segment includes visitors who have an intent in personalization, experimentation, A/B testing, or Ninetailed. 

Funnel 400 - Intent

This audience segment includes visitors who have an interest in personalization, experimentation, A/B testing, or Ninetailed. 

Funnel 200 - Interest

This audience segment includes visitors coming from North America: United States and Canada.

Visitors from North America

This audience segment includes visitors coming from Europe.

Visitors from Europe

This audience segment includes visitors coming from Berlin. 

Berlin Visitors

This audience segment includes visitors who have an interest in Sanity or coming from a Sanity-related paid campaign.

Sanity Affinity

This audience segment includes visitors coming from LinkedIn. 

LinkedIn

This audience segment includes visitors coming from YouTube.

Youtube

This audience segment includes visitors coming from Instagram.

Instagram

This audience segment includes visitors coming from Twitter. 

Twitter

This audience segment includes visitors coming from social media. 

Social Media

This audience segment includes visitors who have an interest in Segment or coming from a Segment-related paid campaign. 

Segment Affinity

This audience segment includes visitors who have an interest in Zapier or coming from a Zapier-related paid campaign. 

Zapier Affinity

This audience segment includes visitors who have an interest in Albacross or coming from a Albacross-related paid campaign. 

Albacross Affinity

This audience segment includes visitors who have an interest in Amplience or coming from a Amplience-related paid campaign. 

Amplience Affinity

This audience segment includes visitors who has visited the software development related blog posts or landing pages and interest in learning more about Ninetailed from software developer's perspective. 

Engineering Teams

This audience segment includes visitors who has visited the marketing related blog posts or landing pages and interest in learning more about Ninetailed from marketing manager's perspective. 

Marketing Teams

This audience segment includes visitors who has visited the product management related blog posts or landing pages and interest in learning more about Ninetailed from product manager's perspective. 

Product Teams

This audience segment includes visitors from Silicon Valley. 

Silicon Valley

This audience segment includes every visitor that visits the Ninetailed website.

All Visitors

This audience segment includes the first time visitors on the website with no history before.

New Visitors

This audience segment includes visitors who has interest in Storyblok or coming from a Storyblok-related paid campaign. 

Storyblok Affinity

This audience segment includes visitors who has interest in Kontent.ao or coming from a Kontent.ai-related paid campaign. 

Kontent.ai Affinity

This audience segment includes visitors from London.

London Visitors

This audience segment includes visitors who has interest in Contentstack or coming from a Contentstack-related paid campaign. 

Contentstack Affinity

This audience segment includes visitors who has interest in Contentful or coming from a Contentful-related paid campaign. 

Contentful Affinity

This audience segment includes visitors from the financial industries.

47 - Accounting
41 - Banking
129 - Capital Markets
43 - Financial Services
42 - Insurance
45 - Investment Banking
46 - Investment Management
106 - Venture Capital & Private Equity

[Albacross] Financial Industries

This audience segment includes visitors from the software development industry.

4 - Software Development

[Albacross] Software Development

This audience segment includes visitors from the retail industry.

27 - Retail

[Albacross] Retail

This audience segment includes visitors from the food and beverage industry.

1339 - Retail > Food and Beverage

[Albacross] Retail > Food and Beverage

This audience segment includes visitors from the apparel and fashion industry.

19 - Apparel and Fashion

[Albacross] Retail > Apparel and Fashion

This audience segment includes visitors from the furniture and home furnishings industry.

1309 - Furniture and Home Furnishings

[Albacross] Retail > Furniture and Home Furnishings

This audience segment includes visitors from the luxury goods and jewelry industry.

143 - Luxury Goods and Jewelry

[Albacross] Retail > Luxury Goods and Jewelry

This audience segment includes visitors from the education industry.

1999 - Education

[Albacross] Education

This audience segment includes profiles from companies with more than 10000 employees.

[Albacross] Company Size 10001+

This audience segment includes profiles from companies with a size ranging from 5001 to 10000 employees.

[Albacross] Company Size 5001-10000

This audience segment includes profiles from companies with a size ranging from 1001 to 5000 employees.

[Albacross] Company Size 1001-5000

This audience segment includes profiles from companies with a size ranging from 501 to 1000 employees.

[Albacross] Company Size 501-1000

This audience segment includes profiles from companies with a size ranging from 201 to 500 employees.

[Albacross] Company Size 201-500

This audience segment includes profiles from companies with a size ranging from 51 to 200 employees.

[Albacross] Company Size 51-200

This audience segment includes profiles from companies with a size ranging from 11 to 50 employees.

[Albacross] Company Size 11-50

This audience segment includes profiles from companies with a size ranging from 1 to 10 employees.

[Albacross] Company Size 1-10

Has previously visited the website and had some interaction

Returning Visitors

Test - Youtube Retarget

Users that have visited website from paid retargeting video campaigns.

Retargeting Video - Youtube & Meta

Facebook

Pricing

This audience is created for the "Personalization Based on Paid Campaigns" playbook. 

Personalization Based on Paid Campaigns Playbook

[TEST] - Audience for Irina and Veronika Co.

[Component Insights Teaser] Contentful - Audience

[Component Insights Teaser] Amplience - Audience

[Component Insights Teaser] Storyblok - Audience

[Component Insights Teaser] Sanity - Audience

[Component Insights Teaser] Kontent.ai - Audience

[Component Insights Teaser] Contentstack - Audience

Test audience for development & QA. Use "?foo=bar" parameter to trigger this audience.

QA / Development / Testing

Jamstack Affinity

Experiment for Contentful Users

Personalization for Contentful

Ninetailed for Dog Owners

Personalization Test for Contentful

Personalization for Pet Owners

Personalization for Cat Owners

Personalization for Dog Owners

ABM for IKEA.

ABM for Sephora.

ABM Perso for Constant Contact

ABM Perso for Miro

ABM Perso for Autodesk

Showcasing use cases instead of the core capabilities of Ninetailed will resonate more with the target audience, and therefore positively affect conversion rates

Core Capabilities VS Use Cases

Personalizing the page pased on paid campaigns (retargeting) with UTM: utm_campaign=retarget and utm_term=paidads or utm_term=localization

Personalization Based on Paid Campaigns (Retargeting) 

This personalization is created for the "Personalization Based on Paid Campaigns" playbook. 

Personalizing the homepage CTA for different locations. For North America, show the Ruggable case study. For the rest of the world, show the Pets Deli case study. 

Homepage CTA Personalization Based on Location

Homepage Visual

Blog Posts

Ninetailed AI Is Now Available to Everyone

Personio: Website Personalization from Small Startups to Large Enterprises

Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn

Personalization in Banking: How to Gain a Competitive Edge

How to Increase Conversion Rates with A/B Testing

The Best A/B Testing Tool to Maximize Your Conversion Rates

Location Personalization: Take Your Localization Game to the Next Level

Playbooks

Ninetailed Joins MACH Alliance

Ninetailed Joins MACH Alliance to Enable More Businesses to Drive Growth with Personalized Experiences

How Ruggable Increased Its Conversions by 25% with Ninetailed

How Ruggable Increased Its Conversions by 25% with Paid Traffic Personalization

4 Benefits of Headless A/B Testing [with Examples from Ace & Tate]