Black Friday Email Subject Lines That Convert in 2024

Black Friday, the biggest sale of the year, is almost here.

E-commerce marketers are gearing up to capture the attention of eager shoppers amidst a flurry of Black Friday and Cyber Monday campaigns and discounts with their email marketing skills. In this competitive environment, the email subject line is key in driving open rates and encouraging customers to engage with your email campaigns.

Crafting email subject lines requires creativity, strategy, and an understanding of what will resonate with your audience.

Before we delve into how you can master the art of creating effective email subject lines with compelling subject lines from well-known brands, let's first answer the question of why you should prioritize Black Friday marketing and subject lines.

Importance of Email Subject Lines for Black Friday

Email subject lines are the gateway to your Black Friday campaigns.

As subscribers of your email list open their inboxes, their first impression of your offer has a huge impact on whether they open your email or move on. With inboxes flooded with promotional emails during this peak shopping period, standing out with a catchy subject line is a must.

When it comes to catching the eye, a well-crafted subject line will not only grab the attention but will boost open rates and make your Black Friday email campaign stand out from the crowd.

Now that you know the "why," here's how to pick the best Black Friday subject lines to create the right email for Black Friday.

Tips For Converting Black Friday Subject Lines

Create a Sense of Urgency for Black Friday Sale

People respond to phrases like "Limited Time Offer" or "Black Friday Sale Starts NOW" because active words and a call-to-action in the subject lines instill urgency and encourage immediate action, thus increasing open rates and making the email an irresistible black Friday offer.

Oakley’s subject line, “Exclusive to MVPs: Up to 50% off for a limited time” is an excellent example of how to convey urgency and encourage immediate action.

Highlight Exclusive Deals

Everyone loves to feel special.

Use sale subject lines like "Exclusive Black Friday Offer" in your black friday newsletter and promotional emails.

Your prospects will feel valued and privileged when they see an early access subject line in their inbox. Also, exclusive sale emails with limited-time products can create a sense of scarcity and entice subscribers to explore further.

Use Clear and Actionable Language

The best email subject lines are short and sweet.

Direct calls to action like "Sale Starts Now" or "Discover Savings" will get recipients to engage with your email more often. For example, Adidas’ irresistible subject line "Think fast. Cyber Monday is our biggest sale." is clear and direct, prompting recipients to take action immediately, also using FOMO to increase the number of emails opened.

You can find our best picks below:

Invoke Curiosity

Use curiosity to your advantage. It’s a valuable tool that can benefit your business. Tease upcoming offers and big sales with subject lines like "Unlock Your Black Friday Surprise" to pique interest and drive opens.

Black Friday Email Subject Lines

Crafting effective Black Friday subject lines involves striking a balance between creativity and clarity. Here are some compelling Black Friday subject line ideas for different stages of the Black Friday period:

Pre-Black Friday Email Subject Line Examples

Crafting effective pre-Black Friday subject lines is crucial for building anticipation and driving early engagement with your audience.

Teaser emails sent before the main Black Friday event play an essential role in creating excitement and making your customers feel like insiders privy to exclusive deals. Subject lines such as:

• Sneak Peek: Pre-Black Friday Deals Inside!

• Early Access to Black Friday Savings—Starts Now!

• Get Ready: Pre-Black Friday Discounts Await!

can generate curiosity and urgency, prompting higher open rates.

These teaser emails serve not only to warm up your audience but also to segment highly engaged customers who are likely to convert on the big day. By highlighting upcoming savings and limited-time offers, you effectively set the stage for a successful Black Friday campaign, ensuring your brand stays top of mind as shoppers gear up for the biggest shopping event of the year.

"Black Friday Sneak Peek Inside!"

The mystery is irresistible and the key to creating a catchy Black Friday email subject line for Black Friday campaigns.

For example, Michael Kors added a similar sale subject line to their teaser email for upcoming Black Friday deals, while promoting its newest product.

"Psst! You’re getting early Black Friday access."

Another way to write a compelling Black Friday subject line is to include "early access" to Black Friday campaigns.

For example, Burt’s Bees offered early access to Black Friday deals with a subject line that conveyed the exclusivity and urgency of Black Friday campaigns.

"The Black Friday countdown has begun"

Don't forget to mention details of your Black Friday campaigns, such as free shipping, time-limited exclusive deals in the mail, and other content sitewide to give customers a heads-up.

For example, Google used this Black Friday subject line to boost anticipation and remind subscribers of the approaching sale date.

Black Friday Day Email Subject Line Examples

Creating diverse and targeted Black Friday email subject lines is paramount to capturing the attention of varied audience segments and driving optimal engagement. Tailoring subject lines such as

• Don't Miss Out: Black Friday Deals Up to 70% Off!

• VIP Early Access: Exclusive Black Friday Discounts Just for You!

• Last Chance! Black Friday Blowout Ends Tonight!

ensures that each demographic feels seen and valued.

Different types of emails—ranging from early access notifications for loyal customers to last-chance reminders for those who haven't yet made a purchase—can cater to specific audience needs and behaviors. This segmentation not only improves open rates but also enhances the overall customer experience by providing relevant and timely offers.

By crafting subject lines that resonate with different segments, you maximize the impact of your Black Friday campaign, ultimately driving higher conversions and customer satisfaction.

“Why wait until Black Friday?"

Nine West used a straightforward yet enticing subject line to signal the start of their Black Friday sale.

"Get the best Black Friday deals right now."

Samsung effectively created urgency with this subject line, prompting subscribers to act quickly and open emails.

"Black Friday: 20% off all your favorites ❤️"

L'Occitane USA personalized its Black Friday subject line to make subscribers feel valued and increase open rates.

Post-Black Friday Email Subject Line Examples

It’s essential to maintaining momentum and guiding customers seamlessly into the next phase of the holiday shopping season, particularly Cyber Monday. Subject lines such as:

• Missed Black Friday? Cyber Monday Deals Are Here!

• Black Friday Extended: More Deals You Can't Miss!

• Exclusive After-Black Friday Savings Start Now!

help keep the excitement alive and address any lingering FOMO.

These emails not only capture the attention of those who may have missed out on Black Friday deals but also sustain the hype and urgency around continued shopping opportunities.

By strategically transitioning your audience's focus to upcoming sales, you can maximize engagement, drive sustained traffic, and boost conversions throughout the entire shopping season. This approach ensures your brand remains top-of-mind and continues to capitalize on the heightened consumer interest during this critical period.

"Booking.com Black Friday Last Chance"

Do not underestimate last-chance Black Friday emails, as they can convert many subscribers into customers. Booking.com reminded subscribers of the 30% off Black Friday deals and used this subject line to alert subscribers to the last chance to book their flights.

"Extends sale Up to 40% off sitewide!"

Teepublic transitioned seamlessly from Black Friday to Cyber Monday with a subject line that kept the excitement going.

“A Monday worth waiting for”

Google used this subject line to extend their Black Friday promotions, enticing subscribers to continue shopping.

Each of these subject lines is designed to evoke a sense of urgency, exclusivity, or curiosity, driving recipients to open the email and engage with your offers.

Ready to Craft Compelling Email Subject Lines That Convert in This Black Friday?

Mastering the art of crafting compelling Black Friday email subject lines can significantly impact the success of your email marketing campaigns.

By understanding your audience, leveraging urgency, and maintaining clarity, you can boost open rates and drive conversions during the Black Friday sale.

Don't forget, if you are a small business owner, your Black Friday subject lines are your first and often the most powerful opportunity to make a lasting impression—make them count!

As you prepare your Black Friday campaigns, keep these strategies in mind to ensure your emails not only get opened but also drive meaningful engagement and sales. Happy crafting, and best of luck with your Black Friday marketing campaign!